Rethink the Internet

 

Welcome to Yeoman!

We’re a unique, client-first firm that specializes in helping brands optimize online and offline sales. Digital Sales (Direct, Amazon, etc) don’t exist in a vaccume. They have a direct impact on your core business. We get that and we know how to strike the right balance. We’re hands-on experts who know B2B and B2C sales channels and know how digital can drive more revenue across every channel.  

Most Popular Articles

The product details page is the most critical component of a website, but it's often overlooked. But as the primary action point for almost every desired goal (offering options to buy direct, find a reseller, become a reseller, and get a quote) it needs to combine all the core content a visitor needs to make a purchase - from any channel. Product details pages can be broken into two core areas.
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Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous for our website best practices review. In this blog series, we’re going to reveal our carefully honed criteria, so you can make sure your website is engaging and converting customers with the best of them.
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Is Amazon Go a Go?

Amazon opened its first retail storefront on Monday, January 22. The convenience store is located at 2131 7th Ave. in Seattle, and sells grocery items, ready-to-eat meals, and quick-meal kits – and of course features items from Whole Foods, who Amazon owns.

What makes this store so unique is that there are no checkout lines. You scan the Amazon Go app on your smart phone at the door, which will open the barrier gates to allow you into the store. (No app, no entrance.) Once inside, you shop by taking an item off the shelf and placing it in your bag. The item is automatically added to the cart in your online account.

How? Hundreds of cameras around the store and weight sensors on the shelves can see and identify which products you pick up. And if you decide you do not want an item you picked up, place it back on the shelf and the technology will remove the item from your online cart.

When you’re finished, “Just Walk Out” through the gates and…

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Email is dead... long live email!  Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services.  Part of that means applying our best practices to email newsletters and then tirelessly testing and tweaking our approach to maximize open rates and click-thrus.

That’s why I was tickled pink to find this infographic from Kissmetrics showing that industry research supports our key best practices for email marketing.  Some of the highlights include:

Format your emails for mobile. Not convinced you need to? Over 40% of consumers now open their emails on a device other…

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According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save into a cart, and then just...didn't buy them. Why not?

 

The four main reasons online browsers don't make that online purchase include:

1. Taxes and Shipping. Shipping just bumped a $29.99 purchase up to $41.50. The total price is too much. Bye-bye, customer.

2. Buyer’s Remorse. Shopping around and putting things in your cart is a guilt-free pleasure. But once you…

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