Rethink the Internet

 

We're Yeoman Technology Group, and we cut through the hype to help manufacturers and publishers optimize their online presence as part of a multi-channel business model. Our services focus on consulting, analytics, research, and execution.

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Nixie is the brain child of a Google Alumna and a PhD in experimental physics. This small camera-equipped drone is worn around your wrist, and can be quickly deployed to capture you and your besties at your best. When activated, Nixie unfolds into a quadcopter, that flies away from you (in one of its pre-programmed modes) to take photos or video and then returns to you when it's finished.

Even though this is a high-tech gizmo the likes of which neither Dick Tracy nor Jean-Luc Picard ever dreamed of, the company is going with a classic/throwback venture capital fundraising model to get it to market.

It will be interesting to see if they change it up and opt for a pre-order scheme to raise money when they are closer to launch.

If you were going to launch a new product, would you go…

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Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused.  Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to support their sales and distribution efforts online. 
 
Over the years, Yeoman has found most organizations have gaps in 3 key areas:
 

1. Online Product Merchandising:  The actual creation of product details online is often relegated to a junior buyer, marketing associate, (or worse) an intern. The thought of what product details will be often comes last and is rushed out as the product is shipping.  Big mistake.  Building up your internal content skills…

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How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.

Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that…

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Groupon may have started life as an online coupon site, but most of its growth and revenue is due to their discount goods business, which launched in 2011. Five years and nearly $2 billion USD in goods revenue later, the company is ready to take on the world of ecommerce mega giants like Amazon, eBay, Sears, Buy.com and Jet—just to name a few.
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Amazon had 900 million visits Christmas 2014 and over 1.3 billion last year. Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only had 240 million visits. Target? 140 million. Grainger (for you B2B manufacturers)? 7 million. And Amazon visitors are buying. Amazon holiday sales will likely be up 20-25% over Q4 last year. That’s a decade of double digit YoY holiday sales growth (in case anyone’s counting :)

What's their secret?  They key for any manufacturer or publisher to understand, is that Amazon’s success IS NOT simply due to the products Amazon buys and sells online. That’s only one part of it.

They succeed because Amazon.com is really a system that pits 4 competing divisions against each other to drive overall sales…

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