Welcome to Yeoman!
We’re a unique, client-first firm that specializes in helping brands optimize online and offline sales. Digital Sales (Direct, Amazon, etc) don’t exist in a vaccume. They have a direct impact on your core business. We get that and we know how to strike the right balance. We’re hands-on experts who know B2B and B2C sales channels and know how digital can drive more revenue across every channel.
The Yeoman team is pleased to announce the 7th update to its Website Best Practice Scorecard. Now in it's seventh year, the scorecard let's manufacturer's and brands compare their websites against 121 Best Practices across multiple industries.
Manufacturers and publishers have a unique challenge with websites. Their sites have to combine sales, operations, marketing, support, and channel programs. These have to be organized and easy-to-follow for customers and partners. Plus they have to be 'consumer friendly' and keep up with the latest trends in devices and behavior.
The scorecard was created by Yeoman Technology Group based on an extensive review of the top 500 websites of manufacturers, content/course providers, and publishers.…
According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save into a cart, and then just...didn't buy them. Why not?
The four main reasons online browsers don't make that online purchase include:
1. Taxes and Shipping. Shipping just bumped a $29.99 purchase up to $41.50. The total price is too much. Bye-bye, customer.
2. Buyer’s Remorse. Shopping around and putting things in your cart is a guilt-free pleasure. But once you see everything you picked out, a sense…
Tweeting may be darlings of retail, music, and news junkies everywhere, but should it be part of a B2B manufacturers' plan?
Sometime in 2014, social networking (including micro-blogging sites like Twitter and Tumblr) quietly surpassed all other online activities, accounting for 41% of time spent online (GlobalWebIndex).
If you looked back at Twitter in 2010, they had only 105 million users and 55 million tweets per day. Twitter now boasts ”about a billion” registered users who post 500 million tweets per…
If you’re shopping from a Manhattan zip code or logging in with a Mac (avg. household income for Mac owners is 32% higher than Windows PC owners), Orbitz concedes that you’ll pay more for your hotel room. Orbitz has rolled out what it calls a “predictive analytics” initiative in an attempt to increase revenues. Indeed, it’s not hard to find examples of different people paying different prices based on their demographic checkboxes.
Orbitz isn't showing the same room to different users at different prices, but more luxurious rooms at higher prices to certain users.
The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people’s browsing data can be used to increase…
