Rethink the Internet

 

We're Yeoman Technology Group, and we cut through the hype to help manufacturers and publishers optimize their online presence as part of a multi-channel business model. Our services focus on consulting, analytics, research, and execution.

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Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused.  Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to support their sales and distribution efforts online. 
 
Over the years, Yeoman has found most organizations have gaps in 3 key areas:
 

1. Online Product Merchandising:  The actual creation of product details online is often relegated to a junior buyer, marketing associate, (or worse) an intern. The thought of what product details will be often comes last and is rushed out as the product is shipping.  Big mistake.  Building up your internal content skills…

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Groupon may have started life as an online coupon site, but most of its growth and revenue is due to their discount goods business, which launched in 2011. Five years and nearly $2 billion USD in goods revenue later, the company is ready to take on the world of ecommerce mega giants like Amazon, eBay, Sears, Buy.com and Jet—just to name a few.
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How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.

Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that…

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Can You Feel It?

Haptics (touch) technology has been around for a while (think about how you can "feel" the buttons vibrate when you tap on your smartphone), but now is being developed with more real time control and feedback between fingertip and touchscreen. Companies like Tanvas are finding new uses for this technology. Tanvas Touch allows the user to "feel" different textures - such as grainy, silky, wavy and more - on a smart screen. It has also been used to simulate different fabrics, wood, stone and grass. Users have reacted differently to this - with some being very impressed and others "not feeling it" as much. Haptics technology could have a lot of really neat applications - it could allow users to "feel" fabrics before they purchase clothing online, it could be used in immersion gaming, and it could also be used to help the visually impaired when they use smart technology. It will be interesting to see how this technology develops over time and what new applications people create for…

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