Welcome to Yeoman!
We’re a unique, client-first firm that specializes in helping brands optimize online and offline sales. Digital Sales (Direct, Amazon, etc) don’t exist in a vaccum. They have a direct impact on your core business. We get that and we know how to strike the right balance. We’re hands-on experts who know B2B and B2C sales channels and know how digital can drive more revenue across every channel.
What’s in a Name? In online merchandising just about everything.
Data quality online is one of the biggest problems manufacturers face. How good your product “looks” online (including not just clean photos, but also well-written product descriptions and titles) impacts everything from SEO rankings to customer preference to channel relations – so getting it right is important.
There’s a lot that goes into data quality. One critical element is the title. This is often the first and only information your prospect is going to see before making that all important decision to click or not to click. This snippet of text is also weighted heavily by the search engines, meaning a good title will get you in front of more prospects.
The biggest mistake we see manufacturers make is using their 'own' terms for items, assuming that everyone knows what they mean. …
Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous for our website best practices review. In this blog series, we’re going to reveal our carefully honed criteria, so you can make sure your website is engaging and converting customers with the best of them.
Yeoman research has proven that brands providing multiple buying options on their core site not only send more traffic to these sites, but they also have a higher sales rate on their own site and tend to get more requests to resell/partner. This is especially critical for new brands; showing strong retail options helps instill customer confidence in a new product.
The graph below shows…
Amazon opened its first retail storefront on Monday, January 22, 2018. The convenience store is located at 2131 7th Ave. in Seattle, and sells grocery items, ready-to-eat meals, and quick-meal kits – and of course features items from Whole Foods, who Amazon owns.
What makes this store so unique is that there are no checkout lines. You scan the Amazon Go app on your smart phone at the door, which will open the barrier gates to allow you into the store. (No app, no entrance.) Once inside, you shop by taking an item off the shelf and placing it in your bag. The item is automatically added to the cart in your online account.
How? Hundreds of cameras around the store and weight sensors on the shelves can see and identify which products you pick up. And if you decide you do not want an item you picked up, place it back on the shelf and the technology will remove the item from your online cart.
When you’re finished, “Just Walk Out” through the gates and…
Name your favorite family rivalry; Hatfield’s vs McCoy’s, North vs South Korea, Cane vs Abel, Serena vs Venus. Most end poorly but Amazon’s famous Vendor (aka 1P) vs Merchant (aka 3P) divisional competition is one of the core reasons for their amazing online success. That rivalry has taken a major pivot this month and if your brand isn’t on top of it, you stand to lose out.
Over 10,000 accounts that had been selling to Amazon suddenly saw their PO’s dry up this month. Many then received an email from the 1P team told them they may not buy from them anymore and recommend they consider selling on the 3P side! Was this a secret coupe? A digital détente?
Many were left scratching their heads as to what was going on. We’re not.
As most people know, when you buy an item…
Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.
Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that expertise. Yep, the world's got big data envy bad, and a data scientist is the…
Reviews on one of the core values that Amazon brings to ecommerce. They have more product reviews than that top 25 ecommerce sites combined. And despite all the concerns about fake reviews (and there are a ton) consumers still rely on them heavily. Brands go to great lengths to make a quality product and nurture good reviews.
Unfortunately, bad reviews are bound to happen. This is especially critical when an item first launches. Getting 1 star review as…
