Rethink the Internet


We're Yeoman Technology Group, and we cut through the hype to help manufacturers and publishers optimize their online presence as part of a multi-channel business model. Our services focus on consulting, analytics, research, and execution.

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Can You Feel It?

Haptics (touch) technology has been around for a while (think about how you can "feel" the buttons vibrate when you tap on your smartphone), but now is being developed with more real time control and feedback between fingertip and touchscreen. Companies like Tanvas are finding new uses for this technology. Tanvas Touch allows the user to "feel" different textures - such as grainy, silky, wavy and more - on a smart screen. It has also been used to simulate different fabrics, wood, stone and grass. Users have reacted differently to this - with some being very impressed and others "not feeling it" as much. Haptics technology could have a lot of really neat applications - it could allow users to "feel" fabrics before they purchase clothing online, it could be used in immersion gaming, and it could also be used to help the visually impaired when they use smart technology. It will be interesting to see how this technology develops over time and what new applications people create for…

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Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused.  Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to support their sales and distribution efforts online. 
Over the years, Yeoman has found most organizations have gaps in 3 key areas:

1. Online Product Merchandising:  The actual creation of product details online is often relegated to a junior buyer, marketing associate, (or worse) an intern. The thought of what product details will be often comes last and is rushed out as the product is shipping.  Big mistake.  Building up your internal content skills…

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What’s in a Name?

What’s in a Name? In online merchandising just about everything.

Data quality online is one of the biggest problems manufacturers face. How good your product “looks” online (including not just clean photos, but also well-written product descriptions and titles) impacts everything from SEO rankings to customer preference to channel relations – so getting it right is important.

There’s a lot that goes into data quality. One critical element is the title. This is often the first and only information your prospect is going to see before making that all important decision to click or not to click. This snippet of text is also weighted heavily by the search engines, meaning a good title will get you in front of more prospects.

The biggest mistake we see manufacturers make is…

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