Rethink the Internet

We're Yeoman Technology Group, and we cut through the hype to help manufacturers and publishers optimize their online presence as part of a multi-channel business model. Our services focus on consulting, analytics, research, and execution.

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Google has confirmed it - a Buy Button is “imminent.”  The button is expected to be rolled out on mobile devices, and will enable people who click on product ads in search results to buy those products without navigating to a third-party site.  The button, following similar moves by Facebook and Twitter, are a significant departure for the search giant, which has built its business based on ads that link to other websites.

"The rationale is to reduce friction for customers'" said Omid Kordestani, Google’s Chief Business Officer, "making it simpler to complete online purchases."  Trust us, there's another reason - Google is facing significant competition from Amazon and others when it comes to people searching for products and has been steadily moving to be…

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Any B2B manufacturer or publisher involved with public sector bidding and RFPs knows the model for finding these opportunities has dramatically changed over the last 5 years.  The traditional methods of 'formal' postings in local papers or state publications has vanished.  So too, has been the time honored tradition of keeping a 'bid list' to mail out formal documents.  

Blame the economy and the web.  All states now recognize a 'web posting' as a legitimate public posting that meets the fiduciary responsibilities of the city/town or state.   While this makes it simpler to get the bid out, it creates a mess for those trying to find…

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The Yeoman team is pleased to announce it's updated 2015 Best Practices Scorecard for manufacturer and publisher websites.  Now in it's sixth year, the scorecard let's Companies compare their brand websites against 117 Best Practices for manufacturers and publishers across multiple industries.

Manufacturers and publishers have a unique challenge with websites. Their sites have to combine sales, operations, marketing, support, and channel programs. These have to be organized and easy-to-follow for customers and partners. Plus they have to be 'consumer friendly' and keep up with the latest trends in devices and behavior. 

The scorecard was created by Yeoman Technology Group based on an extensive review of the top 500 websites of…

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Amazon Tries for B2B Again

If at first you don’t succeed try, try, again…

Amazon this week announced its "new" Amazon business. The service offers B2B level ecommerce to any qualified business. If that's sounds vaguely familiar it is. Amazonsupply.com was launched back in 2006 after the acquisition of smallparts.com. That was Amazon’s initial entrance into the world of B2B ecommerce.

Unfortunately, the specialty site never really gained traction as a true B2B site when compared to its primary competitors, Grainger, ULine, Global Industrial, etc.

To put these numbers in context, Amazon.com had 2.4 billion visits during this same time period. Therein lies the problem.

It's…

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How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.

Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that…

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Join Yeoman's Mike Healey at the 2015 Chief Learning Officer Spring Symposium on April 12th for a review of the major digital trends impacting the education market.  The session is part of a pre-conference event sponsored by our higher education partner Mindmax.  This session is designed for high-ed execs looking to better understand the digital transformation that is impacting their enrollment and recruitment initiatives.  

Institutions continue to struggle with their online presence, often creating a silo'd series of sites that don't integrate with backend systems and ignore the critical 'offline' touches that occur as part of a student's enrollment journey.  The "web" is often dropped onto Marketing without any plans to…

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About Us

Yeoman focuses on multichannel sales and marketing programs for manufacturers, publishers, and creators of original content.

The Internet isn't 'one thing'  It serves as a platform for business, more than just ecommerce, social commerce, or search optimization.  Call it multi-channel, splinternet, or just a big mess.  We help you figure out the puzzle.

Our services include channel development, technology assessment, competitor analysis, data quality programs, and web operations development and management
 
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