Rethink the Internet

We're Yeoman Technology Group, and we cut through the hype to help manufacturers and publishers optimize their online presence as part of a multi-channel business model. Our services focus on consulting, analytics, research, and execution.

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Amazon had 900 million visits last Christmas. Let that number sink in. That’s 3x the population of the United States. It is also up 300 million visitors compared to just two years ago. The giant of retail, Wal-Mart only had 220 million. Target? 100 million. Grainger (for you B2B manufacturers)? 5 million. And Amazon visitors are buying. Amazon holiday sales were up 17% over Q4 last year. That’s a decade of double digit YoY holiday sales growth (in case anyone’s counting :)

What's their secret?  They key for any manufacturer or publisher to understand, is that Amazon’s success IS NOT simply due to the products Amazon buys and sells online. That’s only one part of it.

They succeed because Amazon.com is really a system that pits 4 competing divisions against each other to…

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New Year, new best practices.  The Yeoman team is pleased to announce it's updated 2015 Best Practices Scorecard for manufacturer and publisher websites.  Now in it's sixth year, the scorecard let's Companies compare their brand websites against 117 Best Practices for manufacturers and publishers across multiple industries.

Manufacturers and publishers have a unique challenge with websites. Their sites have to combine sales, operations, marketing, support, and channel programs. These have to be organized and easy-to-follow for customers and partners. Plus they have to be 'consumer friendly' and keep up with the latest trends in devices and behavior. 

The scorecard was created by Yeoman Technology Group based on an extensive review of…

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JC Penny's Big Book Blunder - 5 years later!

 This post was originally published 5 years ago.  Today JC Penney announced they were bringing back catalogs.  It took them almost 5 years to realize what Yeoman has always said; customers shop in a multi-channel way and can't be forced into 'online or offline' mode. 

Original Post: JC Penney may now join the list of retailers, manufacturers, and publishers who have mistakenly assumed they can go 'all in' online and abandon one of their traditional channels.  In this case, JC Penney has opted to exit the traditional catalog business to focus on e-commerce.

Big mistake for several reasons.  First, as all Yeoman…

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Should a B2B Manufacturer Tweet?

 Tweeting may be darlings of retail, music, and news junkies everywhere, but should it be part of a B2B manufacturers' plan?

Sometime in 2014, social networking (including micro-blogging sites like Twitter and Tumblr) quietly surpassed all other online activities, accounting for 41% of time spent online (GlobalWebIndex).

If you looked back at Twitter in 2010, they had only 105 million users and 55 million tweets per day. Twitter now boasts ”about a billion” registered users who post  500 million tweets per…

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Comments: 0

Online price discrimination?

 If you’re shopping from a Manhattan zip code or logging in with a Mac (avg. household income for Mac owners is 32% higher than Windows PC owners), Orbitz concedes that you’ll pay more for your hotel room.  Orbitz has rolled out what it calls a “predictive analytics” initiative in an attempt to increase revenues.  Indeed, it’s not hard to find examples of different people paying different prices based on their demographic checkboxes.

Orbitz isn't showing the same room to different users at different prices, but more luxurious rooms at higher prices to certain users.

The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people’s browsing data can be used to increase…

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How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.

Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that…

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About Us

Yeoman focuses on multichannel sales and marketing programs for manufacturers, publishers, and creators of original content.

The Internet isn't 'one thing'  It serves as a platform for business, more than just ecommerce, social commerce, or search optimization.  Call it multi-channel, splinternet, or just a big mess.  We help you figure out the puzzle.

Our services include channel development, technology assessment, competitor analysis, data quality programs, and web operations development and management
 
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