It's Time to Rethink Your Internet Strategy

We're Yeoman Technology Group, and we cut through the hype to help Companies optimize their investments in technology, especially as it relates to the Internet. Our services focus on analytics, research, and execution.

News & Blog

Amazon Re-positions for B2B

Amazon wants more B2B and is using their holiday boost to try and jumpstart the program.  Many Amazon visitors (mostly businesses users) will be seeing new ads for Amazon for Business service.  This is a relabled version of their existing Amazon Supply (www.amazonsupply.com) service that has been around for…

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Black Friday/Cyber Monday Trends for Manufacturers

Companies often confuse the ‘holiday’ season with classic B2C shopping. In reality, almost every segment sees a boost in spending—including B2B and some institutions. The only exception is the classic education market, which peaks in the summer.
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Online price discrimination?

 If you’re shopping from a Manhattan zip code or logging in with a Mac (avg. household income for Mac owners is 32% higher than Windows PC owners), Orbitz concedes that you’ll pay more for your hotel room.  Orbitz has rolled out what it calls a “predictive analytics” initiative in an attempt to increase…

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How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring…

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Phone: 800-667-6098
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Yeoman focuses on multichannel sales and multichannel marketing programs for Companies of all sizes.

The Internet isn't 'one thing'  It serves as a platform for business, more than just ecommerce, social commerce, or search optimization.  Call it multi-channel, splinternet, or just a big mess.  We help you figure out the puzzle.

Our services include channel development, technology assessment, competitor analysis, data quality programs, and web operations development and management
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