There's an interesting new survey out from our consulting friends at Outsell. They're predicting this will be the year that online ad spending outpaces traditional print (newspapers, magazines) Outsell has been doing the survey for the past five years and produces some reliable forecasts based on real data (versus jumping on a particular bandwagon)

They surveyed over 1,000 advertisers to come up with their estimates and it provides some interesting data for Yeoman customers. The highes

There's a very interesting study out from the E-Consultancy Group; it reports that 81% of the 400 Companies surveyed are planning on increasing their spending on social media, yet 61% say they are 'poor or very poor' at actually measuring the results. Welcome to the New Money Pit.