We're Yeoman Technology Group, and we cut through the hype to help Companies optimize their investments in technology, especially as it relates to the Internet. Our services focus on analytics, research, and execution.
Now that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, that customers only want to shop online and catalogs are costly and…Continue
A recent study published by GlobalWebIndex captured compelling social media stats for 2013. As our interconnected, sometimes not-so-personal lives become more entwined within the fabric of social media platforms, it is interesting and noteworthy to take a step back and see who…Continue
Ford doesn't necessarily leap to mind when you mention tech startup dealmakers. So what was Ford's first software technology acquisition in 17 years? It bought Livio, a 15-person company with two early-stage products. So has Ford gone all Google on us and started snatching up startups for…Continue
According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save into a cart, and then just...didn't buy…Continue
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy on Google and Bing product…Continue