If B2C is your bread and butter, you’re likely feeling a bit overwhelmed. The web isn’t just selling to consumers – it’s also used to sell to your buyers, partners, and distributors. Existing retailers are struggling and ‘new’ players like Amazon aren’t so new anymore. They’ve got a whole new range of demands and requirements that you don’t have the staff to manage.
You’re under pressure to fully exploit new online channels that morph and change overnight and then follow marketing dollars through a dizzying online/offline purchase cycle to quantify ROI in terms of leads, customers, and revenue.
At Yeoman we look at the entire stack. Things like, how do you go to market, where are customers most likely to buy, and would Amazon really make sense for your business? We then help you implement your plan and wrap it all in advanced analytics so you can see where you’re making the most impact.
- Grew Amazon sales for a major manufacturer from $100K to $2.5 million in sales in two years.
- Redefined an ineffective social media program to focus on building a base and influencing retail buyers.
- Created product data standards that dramatically improved overall web positioning with every partner.
- Introduced new tracking and analytics reports that measure overall influence and results online.