The education market has been turned on its head by both the economy and the emergence of the Internet as a major sales channel. For custom product and other manufacturers, catalogs and sales reps aren’t as effective as they used to be and online sales aren’t may not be closing the gap fast enough. For publishers and curriculum providers, navigating the transition to “digital learning” can be make-or-break for the enterprise. On top of all this, there’s an overall decline in student population and tightening budgets that will impact institutions over the next decade. But there is hope.
Yeoman knows this space. We can help you fully leverage the available online sales channels by cleaning up your data, helping you navigate your ecommerce options, and nailing down pricing strategies—both online and sales quotes.
- Helped client transform 500 legacy publications into digital content in multiple formats in less than 5 months.
- Cleaned data for over 120,000 items to improve product details and increase online sales.
- Designed a new analytics and tracking plan to identify and retarget potential online learning students, engaging them with ads, live chat, and emails on a triggered basis.