The Internet is a data junkies dreamland.  There are reams of data that will choke the largest Excel spreadsheet and give you a million ways to slice and dice user data.  Companies now instantly have access to buyer trends and online behavior that would have taken months or years to gather.

However, this explosion of data comes with some serious challenges.  First and foremost is figuring out what data matters and how it correlates to sales. Second is you have to be able to harness this information into a usable format that helps you take action. Lastly, there needs to be a commitment to continuosly assess your analysis tools, adjusting them as the web (and your business) evolve.

Join us on Thursday March 15th for an overview of the key data elements every manufacturer or publisher should use as part of their online business intelligence program.  This is not a technical review, but rather a business level discussion of the right (and wrong) way to look at your sales and distribution results.

This session is specifically for manufacturers, publishers, and technology firms. Preference will be given to Yeoman customers and guests that match the session profile.

Learn more about Yeoman at: http://www.yeomantechnologies.com