Best Practices Scorecard

What you don't know can hurt your online sales.

How does your website really stack up against the best in the world in terms of functionality, usability, and its ability to drive sales? Forget how fancy your site is or how pretty the colors are—we're talking about real, quantifiable best practices for driving online sales.

Yeoman has identified over a hundred best practice characteristics that every manufacturer or publisher's site should have. We can help you determine where you're excelling—and where you could use more support. Then we'll help you get there.

The scorecard evaluation criteria were created by Yeoman based on an extensive review of the top 500 e-commerce Web sites. This primary research was then combined with usability studies from leading consultants, analysis firms and universities.

The result is a set of Best Practices that every organization should strive to have online. These Best Practices cover a range of functionalities that includes sales, support, search, navigation, and general communication.

We segment the scorecard into 13 categories covering everything from general info and ecommerce to customer service and social networking integration.

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Read more by downloading our spec sheet below.


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  • Updated again in December for mobile integration and coordination.

  • Quick update - Best Practice index has been updated for top sales trends as of June 2011.  New criterion for organization with mobile sites and 'find us on FaceBook' campaigns.
  • The 'Best Practices' Webinar was a big hit. Listen to the recording here:
  • FYI - We're now offering our scorecard report at a special introductory price of $1,500. This offer is limited to the main site of an organization with revenues under $200 million. Larger enterprises should contact their Yeoman consultant for a custom proposal. All reports require a kickoff call to validate site and verify some key operational questions. Final reports are delivered electronically and include a web conference review with a member of the Yeoman team. Contact your team member today for a formal quote or sample report
  • If you'd like to learn more, we'd recommend attending our free Webinar "Best Practices for Manufacturers' Websites" on 3/24 at 10EST. Learn more or register.
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