Best Practices Scorecard
How does your website really stack up against the best in the world in terms of functionality, usability, and its ability to drive sales?
Forget how fancy your site is or how pretty the colors are; we've identified 105 best practice characteristics that every manufacturer or publisher's site should have.
The “direct site,” or the main company website, is the cornerstone of your sales and distribution system. It not only supports “standard pricing” but also reinforces company messaging and positioning.
Forget how fancy your site is or how pretty the colors are; we've identified 105 best practice characteristics that every manufacturer or publisher's site should have.
The “direct site,” or the main company website, is the cornerstone of your sales and distribution system. It not only supports “standard pricing” but also reinforces company messaging and positioning.
According to a recent research study of 13,000 web users, nearly two-thirds of all buyers visit one or more original manufacturer or publisher sites as part of their normal online experience. Of those visitors, 93% end up purchasing via a different channel. Once a user leaves your main site, he or she will most likely see competitive products alongside your company’s offerings. Thus, having a competitive and consistent message is critical.The scorecard evaluation criteria were created by Yeoman based on an extensive review of the top 500 e-commerce Web sites. This primary research was then combined with usability studies from leading consultants, analysis firms and universities.
The result is a set of Best Practices elements that every organization should strive to have online. These Best Practices cover a range of functionalities that includes sales, support, search, navigation, and general communication.
We segment the scorecard into 13 categories covering everything from general info and ecommerce to customer service and social networking integration. Read more by downloading our spec sheet below.
The result is a set of Best Practices elements that every organization should strive to have online. These Best Practices cover a range of functionalities that includes sales, support, search, navigation, and general communication.
We segment the scorecard into 13 categories covering everything from general info and ecommerce to customer service and social networking integration. Read more by downloading our spec sheet below.
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YeomanBestPracticesDetails.pdf, 248 KB
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Comments on this Service
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Permalink Update by Yeoman Technology Team on -
If you'd like to learn more, we'd recommend attending our free Webinar "Best Practices for Manufacturers' Websites" on 3/24 at 10EST. Learn more or register.
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Permalink Update by Michael Healey on -
FYI - We're now offering our scorecard report at a special introductory price of $1,500. This offer is limited to the main site of an organization with revenues under $200 million. Larger enterprises should contact their Yeoman consultant for a custom proposal. All reports require a kickoff call to validate site and verify some key operational questions. Final reports are delivered electronically and include a web conference review with a member of the Yeoman team. Contact your team member today for a formal quote or sample report
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Permalink Update by Yeoman Research Team on -
The 'Best Practices' Webinar was a big hit. Listen to the recording here: https://my.dimdim.com/view/all/yeomantechnology/default/b9cd455a-ca...
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Permalink Update by Yeoman Research Team on
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Quick update - Best Practice index has been updated for top sales trends as of June 2011. New criterion for organization with mobile sites and 'find us on FaceBook' campaigns.
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Permalink Update by Yeoman Technology Team on
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Updated again in December for mobile integration and coordination.
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