What you don't know can hurt your online sales.
How does your website really stack up against the best in the world in terms of functionality, usability, and its ability to drive sales? Forget how fancy your site is or how pretty the colors are—we're talking about real, quantifiable best practices for driving online sales.
Yeoman has identified over a hundred best practice characteristics that every manufacturer or publisher's site should have. We can help you determine where you're excelling—and where you could use more support. Then we'll help you get there.
The scorecard evaluation criteria were created by Yeoman based on an extensive review of the top 500 e-commerce Web sites. This primary research was then combined with usability studies from leading consultants, analysis firms and universities.
The result is a set of Best Practices that every organization should strive to have online. These Best Practices cover a range of functionalities that includes sales, support, search, navigation, and general communication.
We segment the scorecard into 13 categories covering everything from general info and ecommerce to customer service and social networking integration.
Read more by downloading our spec sheet below.