Competitive Review Services
The first step in optimizing your online sales and distribution strategy is understanding what ‘the other guys’ are up to. Yeoman’s systems analyze competitor traffic, spending patterns, and channel position and give you a detailed assessment of their online effectiveness, helping you better focus your strategic efforts.
Your competitive review will help you understand your presence - and your competitors' presence - in each of the seven online channels. The review will give you detailed insight into your key competitors are online, including who they are (surprise - they may not be who you think), what they're doing well and where they might have left the field wide open.
Yeoman will then set up a program to ensure you stay at the top of your game going forward.
Our specific services include detailed competitor mapping, as well as our popular 'snapshot' service.
Listen to our archived presentation on understanding your competition's online strategy.
Tags: competitive analysis, competitive review, competitor tracking
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Permalink Update by Yeoman Technology Team on -
The seven Internet channels we analyze your competitors on are:
E-tailer Centric: The group of ecommerce systems represent over $200b in revenue and includes Amazon as well as thousands of speciality sites
Supply Chain Systems: This represents the largest amount of business to business and industrial sales. Include Ariba and Alibaba as well as the broader RFP and bidding systems
Referral Based: The systems contribute 10-13% of revenue to some sites. Includes 20+ engines including Pronto, Shopzilla, as well as specialty systems like ServiceMagic
Knowledge Centric: The #1 use of the web is content driven. This channel includes general content sites as well as 'managed systems' for engineering, technology, and healthcare professionals
Social Based: The current 'hot' topic of the day not only includes Facebook and LinkedIn but also covers other peer-to-peer systems designed for a specific group.
Auction Based: Auctions and reverse auctions are alive and well online. They tend to be focused on consumer and general commodity sales. This group includes systems like EBay and Liquidation.com
Direct Site: Last but not least, the main site needs to support customers, vendors, and your resellers and partners in an organized fashion that supports the sales operations -
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Permalink Update by Yeoman Research Team on -
Here's our recent: 'Understanding Your Competitors Online' webinar:
http://rec1.dimdim.com/view/dimdim/0abb42ca-51a4-102d-9515-00304864...
It's a great overview of the types of things you should be doing to watch your competitors online behavior. -
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Permalink Update by Yeoman Technology Team on
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Look for the 2012 'Competitive Intelligence Online' research report done in conjuction with InformationWeek. March 2012
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© 2012 Created by Yeoman Technology Team.
