Are you really great at running an online business?
The digital age has introduced a marketing catch-22. While it is theoretically possible to reach more customers with more targeted messages, more cost-effectively than ever before, actually doing i
Read more…Are you still keeping the web at arm's length?
The Internet should be a critical element of your sales and distribution strategy. But many manufacturers, tech firms, and publishers mistakenly still think of the web as something separate from the “re
Read more…Yeoman is not a marketing agency and we are not IT.
There’s a lot of internet marketing that gets taken on faith these days. Terms like “mindshare,” “halo effect” and “cross-segment synergies” seem purpose-created to shroud the fact that a lot of wha
Read more…Your online data is a mess!
It’s easy to lose control over online data quality. After all, once it gets entered into “the system,” all those data fields and image files rarely get looked at ever again. But before you spend beaucoup bucks on marketin
Read more…Are you getting killed online?
Whether its online or offline, you need to know what ‘the other guys’ are up to.
At Yeoman, we're experts at analyzing your competitors’ online presence and can develop a detailed profile that helps you understand their
Read more…You lose 100% of the bids you don’t know about.
There are several hundred different B2B and supply chain systems active on the Internet today. This market represents over $300 billion in US sales and is a major purchasing avenue for enterprises of a
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