Yeoman is not a marketing agency and we are not IT.
There’s a lot of internet marketing that gets taken on faith these days. Terms like “mindshare,” “halo effect” and “cross-segment synergies” seem purpose-created to shroud the fact that a lot of wha
Read more…What is the "Right" Technology? (Hint: It's a Trick Question)
“Going digital” is a big topic that basically means changing the way you use technology to more effectively engage today’s consumers across multiple channels.
But digital transformation i
Read more…Are you still keeping the web at arm's length?
The Internet should be a critical element of your sales and distribution strategy. But many manufacturers, tech firms, and publishers mistakenly still think of the web as something separate from the “re
Read more…Are you getting killed online?
Whether its online or offline, you need to know what ‘the other guys’ are up to.
At Yeoman, we're experts at analyzing your competitors’ online presence and can develop a detailed profile that helps you understand their
Read more…What you don't know can hurt your online sales.
How does your website really stack up against the best in the world in terms of functionality, usability, and its ability to drive sales? Forget how fancy your site is or how pretty the colors are—we'r
The first step for many larger organizations often involves a ‘where are we’ review of their current site and the gaps they currently face. This often means evaluating and selecting a new ecommerce/marketing platform.
Make no mistake - your site mu
Read more…
