A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same…
The Product Manufacturers Association an official online sales channel for a variety of US and Canadian based products including Stonewall Kitchen, Hospitality Mints, York Nordic Walking Poles, Buoy Bats, The CoolIt, Surfer Dudes, Rustic Carpentry,…
Amazon continues its growth as a 'product search' site, but revamping its popular affiliate program. This program let's websites link to Amazon and get a commission on sales. Not only have their made it easier to link, they've also updated their A…
Groupon may have started life as an online coupon site, but most of its growth and revenue is due to their discount goods business, which launched in 2011. Five years and nearly $2 billion USD in goods revenue later, the company is ready to take on…
Join Yeoman Technologies Mike Healey on Thursday March 17th for a VentureBeat roundtable webinar on Marketing Cloud systems. If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marke…
Now that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, tha…
The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers. Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns. If you’re in the office, you’…
"Nice analysis Steve. There's no question it's part of the longer term evolution of Google (and any digital Company) They will continue to get closer to the consumer. Manufacturers & publishers need a plan to make sure they're aligned with this sh…"
"FYI – The Amazon business accounts now supports direct integration into the following: Ariba, Birch Street, Coupa, Elcom, eRequester, ESM-Solutions, Infor, Ivalua, jCatalog, Oracle (Fusion and iProcure), SAP, SciQuest, Spendbridge, Spendmap, Verian…"
Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. Bu…
March 20, 2015: This week was a very rough one for manufacturers and their relationship with Amazon. Amazon announced they will be ending the 'Amazon Webstore' service in July 2016. Many people may not realize that Amazon offered a private label…
