Now that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, tha…
The recovering economy may make many brands think the painful digital shift they’ve been undergoing in their channels will subside as traditional retail, wholesale, outside, and catalog sales get a lift with a stronger economy. They'd be wrong.
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A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same…
MarketPlace Direct is a wholly owned subsidiary of the Yeoman Technology Group and serves as an official online sales channel for a variety of US and Canadian based products including Stonewall Kitchen, Hospitality Mints, York Nordic Walking Poles,…
Amazon continues its growth as a 'product search' site, but revamping its popular affiliate program. This program let's websites link to Amazon and get a commission on sales. Not only have their made it easier to link, they've also updated their A…
Groupon may have started life as an online coupon site, but most of its growth and revenue is due to their discount goods business, which launched in 2011. Five years and nearly $2 billion USD in goods revenue later, the company is ready to take on…
Join Yeoman Technologies Mike Healey on Thursday March 17th for a VentureBeat roundtable webinar on Marketing Cloud systems. If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marke…
Now that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, tha…
The week between Christmas and New Year’s is often the quietest week for manufacturers and publishers. Most sales reps are off, warehouses are doing physical inventories, and any retail partners are busy with returns. If you’re in the office, you’…
"Nice analysis Steve. There's no question it's part of the longer term evolution of Google (and any digital Company) They will continue to get closer to the consumer. Manufacturers & publishers need a plan to make sure they're aligned with this sh…"
