Michael Healey posted a blog post
Hard to believe it's almost Thanksgiving.  If you're like most manufacturers, there's a belief that your holiday die is cast; reseller orders are in, final pricing negotiated, market plans set, and budgets spent.  It's all up to the channel now, rig…
Oct 31
Michael Healey posted a blog post
Not quite. But the auction format it built its business on may be a thing of the past. As long ago as 2009, CEO John Donahoe announced that the core auction business had not “kept pace with the changing competitive environment nor kept pace with our…
Oct 29
Michael Healey posted a blog post
It’s hard to believe, but Black Friday and Cyber Monday are right around the corner. That means it’s time for manufacturers to do a holiday-prep double-check to help boost sales.

Polish up your Amazon presence. The total holiday shopping revenue on…
Oct 12
Michael Healey posted a blog post
Amazon Prime Day—July 16 - 17 2018— The official day is out and the hype is underway.  But is it worth it for your brand?  This year saw a big increase in deal fees as well as bigger discount requests for Prime Day promos.  Now brands have to decide…
Jul 6
Michael Healey posted blog posts
Jun 15
Michael Healey posted blog posts
Jun 14
Michael Healey posted a blog post
AI (Artificially Intelligence) has gone mainstream.  It's use in analytics, customer service, social marketing, even prototyping have moved from the lab out into the field.  And there's a host of cloud based options that have driven the cost down ev…
Jan 19
Michael Healey posted a blog post
eCommerce revenues are expected to reach $460+ billion by the end of 2018. But you may have to work harder to get your share of that big, juicy pie. That’s because eCommerce also promises to be more competitive than ever before. All indications poin…
Dec 12, 2017
Michael Healey posted a blog post
It’s hard to believe, but Black Friday and Cyber Monday are right around the corner. That means it’s time for manufacturers to do a holiday-prep double-check to help boost sales.

Polish up your Amazon presence. The total holiday shopping revenue on…
Nov 29, 2017
Michael Healey favorited Michael Healey's blog post Amazon Brand Registry: What You Need to Know Right Now
May 26, 2017
Michael Healey posted a blog post
Amazon has long been hammered for not protecting brands and manufacturers on their site.  The original brand registry program was introduced back in 2010-2011 as a way to provide some level of detail and reporting.  The program itself did give manuf…
May 26, 2017
Michael Healey posted a blog post
By all accounts, the future of ecommerce is bright and shiny. As of June 2016, the average consumer spent at least $1,800 per year online. And things don’t show any sign of slowing down. Social media outlets are still trying out new ways to get a pi…
Dec 22, 2016
Michael Healey posted a blog post
Google recently came out with their 2016 retrospective, along with their outlook for 2017. According to Google, search patterns reveal a troubled and divided world going into the new year. How should you respond? Google suggests being "present in co…
Dec 20, 2016
Michael Healey posted a blog post
Black Friday and Cyber Monday are right around the corner, so it’s time for manufacturers to do a prep-double check.  Most manufacturers are thinking "my job is done, it's all up to retail and my partners".  Think again.  Today original manufacturer…
Nov 15, 2016
Michael Healey posted a blog post
A new study by BloomReach has found that 55% of all consumers begin their product searches on Amazon. That’s 55% of ALL American consumers. Not just online shoppers. Only 28% start their search on a search engine. Another 16% start by stopping into…
Oct 6, 2016
Michael Healey posted a blog post
Last month we blogged about how Nike nailed their transition to direct-to-consumer online sales. But that got us wondering about the other guys—the ones who didn’t make it. While there’s a lot to learn from Nike’s success, there’s a lot to learn fro…
Jul 31, 2016
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