Michael Healey posted a blog post
By all accounts, the future of ecommerce is bright and shiny. As of June 2016, the average consumer spent at least $1,800 per year online. And things don’t show any sign of slowing down. Social media outlets are still trying out new ways to get a pi…
Dec 22, 2016
Michael Healey posted a blog post
Google recently came out with their 2016 retrospective, along with their outlook for 2017. According to Google, search patterns reveal a troubled and divided world going into the new year. How should you respond? Google suggests being "present in co…
Dec 20, 2016
Michael Healey posted a blog post
Black Friday and Cyber Monday are right around the corner, so it’s time for manufacturers to do a prep-double check.  Most manufacturers are thinking "my job is done, it's all up to retail and my partners".  Think again.  Today original manufacturer…
Nov 15, 2016
Michael Healey posted a blog post
A new study by BloomReach has found that 55% of all consumers begin their product searches on Amazon. That’s 55% of ALL American consumers. Not just online shoppers. Only 28% start their search on a search engine. Another 16% start by stopping into…
Oct 6, 2016
Michael Healey posted a blog post
Last month we blogged about how Nike nailed their transition to direct-to-consumer online sales. But that got us wondering about the other guys—the ones who didn’t make it. While there’s a lot to learn from Nike’s success, there’s a lot to learn fro…
Jul 31, 2016
Michael Healey posted a blog post
Not quite. But the auction format it built its business on may be a thing of the past. As long ago as 2009, CEO John Donahoe announced that the core auction business had not “kept pace with the changing competitive environment nor kept pace with our…
Apr 29, 2016
Michael Healey posted a blog post
Last month we blogged about how Nike nailed their transition to direct-to-consumer online sales. But that got us wondering about the other guys—the ones who didn’t make it. While there’s a lot to learn from Nike’s success, there’s a lot to learn fro…
Apr 26, 2016
Michael Healey posted a blog post
Who doesn’t love a good “trends” article at the beginning of a new year? At Yeoman, we’re always glued to the latest tech news, and we’re pleased to present our in-depth trends report for 2016 as a three-part series.
Don’t worry. We’re going to star…
Jan 15, 2016
Michael Healey posted a blog post
Black Friday and Cyber Monday have come and gone, so most manufacturers have 'checked out' on the holiday season.  If you walk around a manufacturer's or publisher's office this time of year, you wouldn't think it's the busiest time of the year. Mos…
Nov 25, 2015
Michael Healey posted a blog post
Not quite. But the auction format it built its business on may be a thing of the past. As long ago as 2009, CEO John Donahoe announced that the core auction business had not “kept pace with the changing competitive environment nor kept pace with our…
Sep 25, 2015
Michael Healey posted a blog post
Last month we blogged about how Nike nailed their transition to direct-to-consumer online sales. But that got us wondering about the other guys—the ones who didn’t make it. While there’s a lot to learn from Nike’s success, there’s a lot to learn fro…
Sep 16, 2015
Michael Healey posted a blog post
Just Do It - living your motto.  Can a manufacturer sell direct and not kill their channel?  It's a question every manufacturer or publisher asks in every industry  You've heard all the objections:
It will cause too much conflict with our existing c…
Aug 14, 2015