Yeoman’s services are specifically geared for original manufacturers, publishers, and content creators. This group has the unique challenge of getting their product to market in the most effective set of channels possible, whether through online or traditional distribution.

It's time for a fresh look

For the last 15 years, online sales and distribution strategies have been a ‘work in progress’ for most organizations. The rapidly changing technologies, vendors, and available bandwidth constantly open up new options for selling products via the Internet. The Internet has now matured into a set of distinct sales and distribution channels, each with its own set of competitors and technical requirements.

The rapid pace of initial development often resulted in companies relying on the traditional downstream channel to sort it out. The outcome is often a mishmash of incomplete connections and limited visibility.

Yeoman focuses on the entire web as part of an overall sales and distribution model, helping you identify the customers, competitors, and conflicts inherent in each. We serve the following industries:

Manufacturing – Whether you build consumer, commercial or industrial products, a manufacturer can no longer sit idly by and rely on the traditional channel to deliver sales. You now have to be an active part of the web, setting price points, delivering critical information, and in some cases, taking the order.

Publishing Media – The days of the ‘single resource’ for information are gone. Any organization that publishes books, videos, or online content needs to extend itself into the different channels on the web. Simply having great content isn’t enough; if you don’t expand across the different outlets, you’ll never be found.

Healthcare Products – Information and content delivery are critical aspects of any healthcare product. Often the product itself is part of a broader treatment, philosophy, or practice. Manufacturers have to not only manage the regulatory environment, but also ensure that this information reaches the right decision-makers.

Technology Firms – It’s a mistake to assume technology firms have a full understanding of channel options. Software and hardware companies often rely on the strong indirect channel of value added resellers (VARs), consultants, and solution providers to bring them to market. However, they can still miss critical sales channels. It is especially important for technology firms to optimize their web presence because potential buyers are heavy users of all channels.