How does your website really stack up against the best in the world in terms of functionality, usability, and its ability to drive sales?

Forget how fancy your site is or how pretty the colors are; we've identified 105 best practice characteristics that every manufacturer or publishers' site should have.

The “direct site,” or the main company Web site, is the cornerstone of your sales and distribution system. It not only supports “standard pricing” but also reinforces company messaging and positioning.

According to a recent research study of 13,000 Web users, nearly two-thirds of all buyers visit one or more original manufacturer or publisher sites as part of their normal online experience. Of those visitors, 93% end up purchasing via a different channel. Once a user leaves your main site, he or she will most likely see competitive products alongside your company’s offerings. Thus, having a competitive and consistent message is critical.

Best Practices Scorecard Services:
Best Practices Scorecard