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About Us

Yeoman Technology Group was founded in 2009 to help companies better leverage their investments in technology.

Our primary focus is Internet Sales Optimization. What's that, you say? A clever play on Search Engine Optimization?

No. Its a way of looking at the Internet as a series of SALES channels, not just a single web page, eCommerce system, or blog. There are multiple ways a manufacturers product is sold; we help understand where the customers are and what is the best way for you to get your product to that segment.

We were founded in 2009 by Michael Healey. Our primary focus is to help organizations better leverage their investments in technology. IT spending isn't a one time spend - its a driver of sales and profitability. The Company has grown globally and has analysts, researchers, and managers currently working in the US, India, and Europe. This site is designed as a collaboration portal for staff, partners, and clients. We've opted to leverage multiple cloud vendors as part of this process - giving us a fertile testing ground for their performance and ultimate ROI. We require logins in order to access the various research and reports we've created. And yes, if you sign up we'll be communicating with you; its business after all...

Yeoman Technology Team's Blog

Annual Consumerization of Technology Research Released

Posted on May 28, 2012 at 7:06pm 0 Comments

InformationWeek and Yeoman's Michael Healey have just released the 2012 Consumerization of IT survey. This popular annual report outlines the trends and trials related to the consumerization trends. 

This year finds a decidely positive embracing of consumer centric technologies by organizations of all sizes.  Our favorite quote from the report:

Look back on the recent history of tech adoption. The automobile took more than 50 years to become mainstream.…

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Your Ugly Baby – How Bad is Your Data Quality?

Posted on May 11, 2012 at 3:00pm 0 Comments

A recent Yeoman study of over 1,000 items sold on Amazon found a whopping 70% contained errors or did not follow Amazon’s own best practice recommendations for providing product details.  This study further showed the same level of inaccuracy on Google and Bing product searches. This is a maddening problem that plagues manufacturers in every industry.  Once a product is “out there,” resellers, partners, distributors and reviewers end up shaping and revising the product details that your…

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The Fuzzy Future of Mobile Commerce

Posted on May 3, 2012 at 11:00am 0 Comments

Purchasing products and services on mobile devices continues to garner a lot of attention, but actual results are still hard to come by. Early wins have been limited to 'teen style' consumer goods: music, delivery, etc. However, jumping beyond the simple sale is proving difficult. A recent…
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Understanding Competitors Online - Webinar Recording

Posted on April 30, 2012 at 4:00am 0 Comments

Thank you to everyone who joined us on January 13th for "Understanding Your Competition Online." The Web has a layer of transparency as it relates to visitors, site usage, and overall activity that can be a powerful tool in looking at your own Internet strategy. We looked at the basic elements of a competitive review and discussed how you can build up a basic framework that you can use for years to come.…
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Live State of Internet Report

Posted on April 29, 2012 at 12:30pm 0 Comments

There's a very slick and visually catchy report on "The State of the Internet" from the website onlineschools.org,  that covers all sorts of interesting Internet factoids, from the minutiae (152 MILLION blogs?!?) to the grand, including which countries consider Internet access an inalienable right, and which ones consider it threatening enough to severely limit access to their citizens.

 

It includes a counter showing you how many folks have visited the Internet for the first…

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Contact Us

Phone: 800-667-6098
Fax: 603-546-7274
info@yeomantechnologies.com

Yeoman focuses on multichannel sales and multichannel marketing programs for Companies of all sizes.

 

Our services include channel development, technology assessment, competitor analysis, data quality programs, and web operations development and management
 
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