Yeoman Technology Group was founded in 2009 to help companies better leverage their investments in technology.
Our primary focus is Internet Sales Optimization. What's that, you say? A clever play on Search Engine Optimization?
No. Its a way of looking at the Internet as a series of SALES channels, not just a single web page, eCommerce system, or blog. There are multiple ways a manufacturers product is sold; we help understand where the customers are and what is the best way for you to get your product to that segment.
We were founded in 2009 by Michael Healey. Our primary focus is to help organizations better leverage their investments in technology. IT spending isn't a one time spend - its a driver of sales and profitability. The Company has grown globally and has analysts, researchers, and managers currently working in the US, India, and Europe. This site is designed as a collaboration portal for staff, partners, and clients. We've opted to leverage multiple cloud vendors as part of this process - giving us a fertile testing ground for their performance and ultimate ROI. We require logins in order to access the various research and reports we've created. And yes, if you sign up we'll be communicating with you; its business after all...
Thanksgiving comes extra late this year (on the 28th) which means there are only 25 shopping days between Black Friday and Christmas Eve. That’s almost an entire week less than last year, when retailers had a luxurious 31 days to woo shoppers. Now harried holiday shoppers will have to accomplish all their…Continue
Now that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, that customers only want to shop online and catalogs are costly and…Continue
A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy on Google and Bing product…Continue