A new study by BloomReach has found that 55% of all consumers begin their product searches on Amazon. That’s 55% of ALL American consumers. Not just online shoppers. Only 28% start their search on a search engine. Another 16% start by stopping into a physical store.
And that’s not all. Around 90% of shoppers who find an item on a company’s main website will price shop on Amazon. Why? Because Amazon has perfected the art of online shopping. Consumers rave about the site’s superior search capabilities, including product filtering.
Going into the holidays, 94% of respondents to the BloomReach survey said they plan to shop Amazon for their holiday gift lists. Let that sink in a moment. A whopping 94% of your target audience is doing at least some holiday shopping on Amazon. If they do happen to land on your main website, 90% of them will still go back to Amazon to make sure they’re getting the best deal.
So what does this mean for you?
If you’re not on Amazon, it’s time to get on Amazon. If you’re not sure where to begin, read our blog post on the skills your team needs to succeed on Amazon, and then give us a call to help you figure out where to begin.
If you’re on Amazon, it’s time to up your game. With all those eyeballs on you, you can’t afford to make any mistakes. Yet a recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found that 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. If you're not sure your product details are up to par, we’d be happy to audit your Amazon presence and provide some tips on how to clean it up in time for the holidays.
Are you on Amazon? How are sales going for you? Let us know in the comments.