For months, analysts and industry insiders have been griping that no one could monetize mobile. And in particular, that social media giant, Facebook, would HAVE TO monetize mobile in order to salvage its sinking stock price. Well the Q3 earning reports are out and - guess what? Facebook monetized mobile!
The Facebook mobile app serves up ads embedded into users' newsfeeds - and so far Facebookers have been biting. Will other retail companies be able to follow suit? That remains to be seen.
But for the moment, Facebook has managed to stop the deceleration of its revenue growth, thanks to mobile ads shoring up the company’s ad business, which is already accounting for 14 percent of total ad revenues.
Are mobile ads right for your business? What about Facebook mobile ads? For a nuanced answer to that million (or billion) dollar question, give Yeoman a shout, we'd be happy to discuss it with you.
This info graphic from Statista tells the story: