Eyeball$ Make the World (Wide Web) Go Round…

Last week Facebook CEO, Mark Zuckerberg, launched Internet.org, a project that aims to provide Internet access to everyone on the planet. Yes, everyone.

Along with Facebook, the other founding members that are ready to invest are: MediaTek, Nokia, Opera, Qualcomm and Samsung - all of which are anxious to help bring the entire world online.

"Today we connect more than 1.15 billion people each month, but as we started thinking about connecting the next 5 billion, we realized something important: The vast majority of people in the world don't have access to the Internet," Zuckerberg said.  - See more at: http://www.ecommercetimes.com/story/Facebook-Aims-to-Friend-the-World---With-Benefits-78773.html#sthash.ln04Bfze.dpuf

Now, why would Mark Zuckerberg and all of these companies want to support such an initiative? One theory to consider: they are seeking more eyeballs. "They're not necessarily doing this out of the goodness of their hearts," Jim McGregor, principal analyst at Tirias Research, told the E-Commerce Times. "They're looking for eyeballs."

The more eyeballs on their sites, the more money they can charge their advertisers, which in turn leads to more revenue for their companies. Don’t get me wrong, there are other reasons this group wants to spread Internet access around the globe, and plenty of good that come out of it even if the motives are selfish. But as the old song goes, "money makes the world go round…"

Are your products ready to go in front of 6 billion eyeballs? Yeoman Internet Sales & Distribution Consulting can help you figure out how to get your products in front of the right targets, while our Online Data Management services can help you make sure your products are web-ready, no matter how many eyes are on them. Contact us to find out more.

 

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