Featured News and Events (39)

Amazon had 900 million visits Christmas 2014,  1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only has 240 million visits a month. Target? 140 million. Grainger (for you B2B manufacturers)? 7 million. And Amazon visitors are buying. Amazon holiday sales will likely be up 20-25% over Q4 last year. That’s a decade of double digit YoY holiday sales growth (in case anyone’s counting :)  And its not just the US - we see this growth in UK, Europe, and Canada.

What's their secret?  They key for any manufacturer or publisher to understand, is that Amazon’s success IS NOT simply due to the products Amazon buys and…

Read more…

The Yeoman team is pleased to announce the 7th update to its Website Best Practice Scorecard.  Now in it's seventh year, the scorecard let's manufacturer's and brands compare their websites against 121 Best Practices across multiple industries.

Manufacturers and publishers have a unique challenge with websites. Their sites have to combine sales, operations, marketing, support, and channel programs. These have to be organized and easy-to-follow for customers and partners. Plus they have to be 'consumer friendly' and keep up with the latest trends in devices and behavior. 

The scorecard was created by Yeoman Technology Group based on an extensive review of the top 500 websites of manufacturers, content/course providers, and publishers. This…

Read more…
If AI still sounds like science fiction to you, you might be in imminent danger of falling behind the competition. But it’s not too late to get up to speed and start using AI to advance your business. If you’d like to learn more, join me as I co-host the upcoming VentureBeat webinar: “AI-powered customer engagement isn’t optional anymore,” live online on Feb 27th, or on demand after that date.
Read more…
The recovering economy may make many brands think the painful digital shift they’ve been undergoing in their channels will subside as traditional retail, wholesale, outside, and catalog sales get a lift with a stronger economy. They'd be wrong. While a stronger economy will help all sales, this recovery will likely see its biggest boost in digital channels – everything from direct sales and drop ships to social commerce and Amazon domination. There's plenty for a brand to do in 2018, but here are 5 trends you should be acting on now.
Read more…

According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save into a cart, and then just...didn't buy them. Why not?

 

The four main reasons online browsers don't make that online purchase include:

1. Taxes and Shipping. Shipping just bumped a $29.99 purchase up to $41.50. The total price is too much. Bye-bye, customer.

2. Buyer’s Remorse. Shopping around and putting things in your cart is a guilt-free pleasure. But once you see everything you picked out, a sense of…

Read more…

Should a B2B Brand Tweet?

 Tweeting may be darlings of retail, music, and news junkies everywhere, but should it be part of a B2B manufacturers' plan?

Sometime in 2014, social networking (including micro-blogging sites like Twitter and Tumblr) quietly surpassed all other online activities, accounting for 41% of time spent online (GlobalWebIndex).

If you looked back at Twitter in 2010, they had only 105 million users and 55 million tweets per day. Twitter now boasts ”about a billion” registered users who post  500 million tweets per day.  …

Read more…

Online price discrimination?

 If you’re shopping from a Manhattan zip code or logging in with a Mac (avg. household income for Mac owners is 32% higher than Windows PC owners), Orbitz concedes that you’ll pay more for your hotel room.  Orbitz has rolled out what it calls a “predictive analytics” initiative in an attempt to increase revenues.  Indeed, it’s not hard to find examples of different people paying different prices based on their demographic checkboxes.

Orbitz isn't showing the same room to different users at different prices, but more luxurious rooms at higher prices to certain users.

The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people’s browsing data can be used to increase online…

Read more…

As the East Coast gets pummeled by the first blizzard of the year, organizations should have shifted their Sales and Marketing spend for the next two days.  It's not just the snow plow guys who are reaping benefits of snow. Regional E-commerce sales and traffic always spike during snowstorms.

How big of a spike?  A typical snowstorm can spike regional YoY traffic by 10-25%. This storm is impacting the entire Eastern Seashore, so that could drive traffic up over 30%.  If your sales team is in tune with the weather and redirects your demand gen spend (including email, Amazon marketing, Google & Bing PPC, as well as social activity) you'll see some great year over year results.  Yesterday we saw southern ecommerce revenue spiked 20% for one US retailer.  Instore traffic was…

Read more…

Amazon Brand Registry - It's Working

In our recent blog post, Amazon Brand Registry: What You Need to Know Right Now, we covered some of the advantages of signing up for the new Amazon Brand Registry. Of course the main benefit of the brand registry is that once you prove your brand belongs to you, Amazon will help you protect it against counterfeiters and unauthorized resellers. Well, it's working.
Read more…

Yeoman is often asked by clients to help identify 'gaps' in their teams' abilities to be more digitally focused.  Most companies we work with often have great sales teams, a solid marketing group, and good business analysts but they still struggle with the best way to support their sales and distribution efforts online. 
 
Over the years, Yeoman has found most organizations have gaps in 3 key areas:
 

1. Online Product Merchandising:  The actual creation of product details online is often relegated to a junior buyer, marketing associate, (or worse) an intern. The thought of what product details will be often comes last and is rushed out as the product is shipping.  Big mistake.  Building up your internal content skills is…

Read more…

Email Operations Review List

What are you going to do that last week of December?  Many customers are taking time off and you may find yourself with some extra time to review, refresh and revamp.  A good place to start is to review systems and procedures that you typically set and forget.  If you’re not reporting and monitoring activity on those platforms on a regular basis, you may be missing out on some vital opportunities.
 
Take Email Marketing for example.  When is the last time you reviewed your email preference lists, brand lists, and workflows?  It’s common to complete the initial set-up and then assume automation is working well, but we’ve found that a quick review can often uncover some easy-to-fix problems.  
 
Here are 4 quick steps to get you…

Read more…
Are you ready to “wow” your customers and edge out the competition in 2018? With a dizzying array of channels and marketing tools, it can be hard to know what to focus on. We here at Yeoman recommend you focus on these 6 growing trends.
Read more…
Groupon may have started life as an online coupon site, but most of its growth and revenue is due to their discount goods business, which launched in 2011. Five years and nearly $2 billion USD in goods revenue later, the company is ready to take on the world of ecommerce mega giants like Amazon, eBay, Sears, Buy.com and Jet—just to name a few.
Read more…

How to Empower Staff with Data

Data, data everywhere, and nary a data scientist in sight. Or at least, not one you can afford. It's a classic Catch-22. To thrive, businesses need to pull financial, sales, predictive, social, and other data into a complete view of the customer. But big data practitioners with fancy degrees who can bring sophisticated analytics chops to bear on that effort start in the six figures, if you can even find one.

Academics and consultants pontificate on the crisis. McKinsey & Co. exclaims that advanced big data analytics, driven partly by the Internet of Things, could increase GDP in retailing and manufacturing by up to $325 billion annually and trim nearly as much from the cost of healthcare and government services by 2020. Too bad most organizations will never be able to hire that expertise.…

Read more…

What’s in a Name?

What’s in a Name? In online merchandising just about everything.

Data quality online is one of the biggest problems manufacturers face. How good your product “looks” online (including not just clean photos, but also well-written product descriptions and titles) impacts everything from SEO rankings to customer preference to channel relations – so getting it right is important.

There’s a lot that goes into data quality. One critical element is the title. This is often the first and only information your prospect is going to see before making that all important decision to click or not to click. This snippet of text is also weighted heavily by the search engines, meaning a good title will get you in front of more prospects.

The biggest mistake we see manufacturers make is using…

Read more…

Quick question: What do digital strategies and bankruptcy filings have in common?
Answer: Nothing, except that if you don’t have the former, you’ll likely end up with the latter. Don’t believe us? The list of companies that have “reorged” during the last four years is a veritable who’s who of entities that failed to make the leap to digital.

In retail, think Thomasville/Lane Furniture, Brookstone, and Loehmann’s. In education, Houghton Mifflin Harcourt and Cengage Learning. In publishing, Gatehouse Media and Reader’s Digest. In manufacturing, Kodak, Exide, Oreck, and Hawker Beechcraft. Even in the technology world we saw two pioneers fall: SSD maker OCZ and venerable video game creator Atari.

Some blame the recession, but technically that’s been over…

Read more…

A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy on Google and Bing product searches. This is a maddening problem that plagues manufacturers in every industry. Once a product is “out there,” resellers, partners, distributors and reviewers end up shaping and revising the product details that your customers are going to use to make their purchase decision.

Products sold by Amazon definitely had better data quality, but less than 4% could be considered 'optimized' with the proven best practices for any item:

  • Descriptive title at least 50…
Read more…
Amazon has just rolled out the full version of Brand Central to all sellers in North America, but with very little fanfare and even less information. Yeoman has already enrolled several brands. Here's why this should be a priority for your team.
Read more…

Get in Touch

Phone: 800-667-6098
Fax: 603-546-7274
Email Us

Trending