Last August, Amazon announced some major changes to their Seller Fulfilled Prime (SFP) program. SFP is a great option that let's large brands offer 'Prime' shipping to Amazon customers and ship directly from their own warehouses. The program was very well received by many brands, especially brands that had large, perishible, or high value goods. Brands could set their Prime area by region; helping to avoid 'lost sales' for cross country shipments.
The program has been around for 2+ years and has always had very strict rules; 99% on time shipment, 99% on time delivery and less than a 0.5% cancellation rate. Amazon raised the bar in August, requiring the following as of February 1st:
- Nationwide delivery coverage for all standard-size products (any item that is less than 20lbs and is classified as 'standard size' by Amazon..
- Ship methods that support weekend delivery and pick up (Saturday or Sunday) .
- A new requirement that a certain percentage of page views (not orders) but show as