Quick question: What do digital strategies and bankruptcy filings have in common?
Answer: Nothing, except that if you don’t have the former, you’ll likely end up with the latter. Don’t believe us? The list of companies that have “reorged” during the last four years is a veritable who’s who of entities that failed to make the leap to digital.
In retail, think Thomasville/Lane Furniture, Brookstone, and Loehmann’s. In education, Houghton Mifflin Harcourt and Cengage Learning. In publishing, Gatehouse Media and Reader’s Digest. In manufacturing, Kodak, Exide, Oreck, and Hawker Beechcraft. Even in the technology world we saw two pioneers fall: SSD maker OCZ and venerable video game creator Atari.
Some blame the recession, but technically that’s been over for two years. In fact, if you strip out the real estate and…