Sometime in 2014, social networking (including micro-blogging sites like Twitter and Tumblr) quietly surpassed all other online activities, accounting for 41% of time spent online (GlobalWebIndex).
If you looked back at Twitter in 2010, they had only 105 million users and 55 million tweets per day. Twitter now boasts ”about a billion” registered users who post 500 million tweets per day. Digital Information World reports that by 2015, 99% of the world’s top brands have a Facebook page and 97% are active on Twitter. In fact, 46% of web users look to social media when making a purchase, and 67% of Twitter users say they are “far more likely” to buy from a brand they follow on Twitter that one they don’t—and the average Twitter user follows five or more brands.
Twitter is now the top news source for political information and trends (no surprise there) But is it a