Yeoman Technology Group - Amazon & Brand Ecommerce Consulting

 This post was originally published 5 years ago.  Today JC Penney announced they were bringing back catalogs.  It took them almost 5 years to realize what Yeoman has always said; customers shop in a multi-channel way and can't be forced into 'online or offline' mode. 

Original Post: JC Penney may now join the list of retailers, manufacturers, and publishers who have mistakenly assumed they can go 'all in' online and abandon one of their traditional channels.  In this case, JC Penney has opted to exit the traditional catalog business to focus on e-commerce.

Big mistake for several reasons.  First, as all Yeoman customers…

Join Yeoman's Mike Healey, IBM's Erin Burke and InformationWeek on Friday 3/28 at 1PM for a free webinar on how to rethink your digital presence from a 'users' point of view.

Improved platforms, standards, bandwidth rates and data models mean more IT shops are taking a “cloud-first” approach to new services, keeping only select jobs in house. Cost and ROI models support this stance. But what’s often left out of the calculus is the impact on the end user. Will they be more productive? Will it be easier for them to do their jobs, process data, and share information? This webinar takes a step back and looks at the impact on the employee base. We identify 7 major gaps that most organizations ignore in pursuit of the bigger vision.

Attend this webinar and:

• Learn how…

Join Yeoman's Mike Healey at Interop 2014 in Las Vegas on Tuesday April 1st as he hosts an executive workshop on jumpstarting an organizations digital strategy.

You don't have to be Google, Amazon, or a cool startup to instill digital capabilities into your company. Digital Business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. We'll bring case studies from a variety of industries and data from InformationWeek's Digital Business Survey.

The workshop takes place at 2:30PM.  You must be registered at the InformationWeek/Interop event to attend.  More information at:…