Join Yeoman's Mike Healey at the 2015 Chief Learning Officer Spring Symposium on April 12th for a review of the major digital trends impacting the education market. The session is part of a pre-conference event sponsored by our higher education partner Mindmax. This session is designed for high-ed execs looking to better understand the digital transformation that is impacting their enrollment and recruitment initiatives.
Institutions continue to struggle with their online presence, often creating a silo'd series of sites that don't integrate with backend systems and ignore the critical 'offline' touches that occur as part of a student's enrollment journey. The "web" is often dropped onto Marketing without any plans to coordinate activities with enrollment, admissions, or financial aid. IT is often out of the loop intend to focus on back-end systems that need to be updated for the modern student.
The result? A disjointed user experience that hinders enrollment. But there is hope.