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Update 4/27:  Amazon has slightly relaxed some of their FBA and PO restrictions, but we are seeing dramatically lower PO volumes for none essential items. In addition Yeoman estimates that 75% of FBA items have a 'limited stock' restriction placded on them. This means that Amazon will be restricting how many items you can send in.  All brands should do the following:

  1. Check vendor central for any new purchase orders (not just the normal Monday/Wednesday )
  2. For FBA sellers, check the 'inventory planning section of seller central' this is where any prioritized items will appear.  Send in inventory if its an option, we are seeing eligible inventory change daily.
  3. All brands should have a plan to fulfill via their own SFP (Seller Fulfilled Prime) or FBM (Fulfilled by Merchant) programs or work with their existing partners.  

The priority for a brand is to make sure you have stock avaiable on Amazon (either via Amazon, your 3P account, or a partners)

Amazon is seeing unprecendented demand a

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