amazon fba (2)

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Update 4/2:  Amazon today announced, they will not be unlocking inbound FBA and 1P orders on April 5th as originally announced. Instead they will be expanding the list of priority items for both vendor (1P) and merchant (3p) orders.   All brands should do the following:

  1. Check vendor central for any new purchase orders (not just the normal Monday/Wednesday 
  2. For FBA sellers, check the 'inventory planning section of seller central' this is where any prioritized items will appear
  3. All brands should have a plan to fulfill via their own SFP (Seller Fulfilled Prime) or FBM (Fulfilled by Merchant) programs or work with their existing partners.  

The priority for a brand is to make sure you have stock avaiable on Amazon (either via Amazon, your 3P account, or a partners)

Amazon is seeing unprecendented demand and ensuring your products are availabe is a critical short and long term goal. Product out of stock on Amazon immediately fall in the rankings and can take months to regain their sales

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3294932462?profile=RESIZE_480x480Hard to believe it's been 4 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon.  The program is really a re-skinned version of Amazon's Vendor Express, but it's goal is to let smaller manufacturers sell directly to Amazon.  The reason for the re-branding?  Simple - it's cooler and let's them position it as an option for business that were funded by Kickstarter, Circle up, or just an old fashion invention.

Their pitch is that you get to tap into Amazon's massive presence to quickly build your brand leveraging their platform to grow. They are correct - Amazon is the largest online retailer with over 1.4 billion sessions last Christmas.  A recent Forrester survey noted that 50% of American's search for product on Amazon regardless of whether or not they're going to buy on the site.

Any Company needs a presence there and Amazon is positioning Launchpad as the way to do it for start-ups. But is it worth it?   H

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