amazon fba (2)

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Update 4/27:  Amazon has slightly relaxed some of their FBA and PO restrictions, but we are seeing dramatically lower PO volumes for none essential items. In addition Yeoman estimates that 75% of FBA items have a 'limited stock' restriction placded on them. This means that Amazon will be restricting how many items you can send in.  All brands should do the following:

  1. Check vendor central for any new purchase orders (not just the normal Monday/Wednesday )
  2. For FBA sellers, check the 'inventory planning section of seller central' this is where any prioritized items will appear.  Send in inventory if its an option, we are seeing eligible inventory change daily.
  3. All brands should have a plan to fulfill via their own SFP (Seller Fulfilled Prime) or FBM (Fulfilled by Merchant) programs or work with their existing partners.  

The priority for a brand is to make sure you have stock avaiable on Amazon (either via Amazon, your 3P account, or a partners)

Amazon is seeing unprecendented demand a

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7516348055?profile=RESIZE_400xHard to believe it's been 4 years since Amazon announced Launchpad a custom program that helps start-ups “launch, market and distribute” new products on Amazon.  The program is really a re-skinned version of Amazon's Vendor Express, but it's goal is to let smaller manufacturers sell directly to Amazon.  The reason for the re-branding?  Simple - it's cooler and let's them position it as an option for business that were funded by Kickstarter, Circle up, or just an old fashion invention.

Their pitch is that you get to tap into Amazon's massive presence to quickly build your brand leveraging their platform to grow. They are correct - Amazon is the largest online retailer with over 1.4 billion sessions last Christmas.  A recent Forrester survey noted that 50% of American's search for product on Amazon regardless of whether or not they're going to buy on the site.

Any Company needs a presence there and Amazon is positioning Launchpad as the way to do it for start-ups. But is it worth it?   H

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