Update 4/2: Amazon today announced, they will not be unlocking inbound FBA and 1P orders on April 5th as originally announced. Instead they will be expanding the list of priority items for both vendor (1P) and merchant (3p) orders. All brands should do the following:
- Check vendor central for any new purchase orders (not just the normal Monday/Wednesday
- For FBA sellers, check the 'inventory planning section of seller central' this is where any prioritized items will appear
- All brands should have a plan to fulfill via their own SFP (Seller Fulfilled Prime) or FBM (Fulfilled by Merchant) programs or work with their existing partners.
The priority for a brand is to make sure you have stock avaiable on Amazon (either via Amazon, your 3P account, or a partners)
Amazon is seeing unprecendented demand and ensuring your products are availabe is a critical short and long term goal. Product out of stock on Amazon immediately fall in the rankings and can take months to regain their sales