March 20, 2015: This week was a very rough one for manufacturers and their relationship with Amazon. Amazon announced they will be ending the 'Amazon Webstore' service in July 2016. Many people may not realize that Amazon offered a private label web hosting, but Yeoman estimates they host almost 2,000 sites. Many of these sites are original manufacturers like Fiskars, Cuda, Black and Decker, Eclipse, Lacoste, Remmington, Sesame Street, and Isaac Mizrahi to name a few.
For a manufacturer, the appeal was clear: A world class hosting platform that uses the exact same product data they have to create to be successful on Amazon. Amazon leads B2B and B2C when it comes to product details online, an area that all manufacturers have struggled with since the internet evolution started. They have to create high quality data to get on Amazon, why not leverage it for their own site.
A recent UK study found over 67% of buyers visit branded pages to find out information about a product BEFORE