amazon (26)

3294932428?profile=originalMarch 20, 2015:  This week was a very rough one for manufacturers and their relationship with Amazon.  Amazon announced they will be ending the 'Amazon Webstore' service in July 2016.  Many people may not realize that Amazon offered a private label web hosting, but Yeoman estimates they host almost 2,000 sites.  Many of these sites are original manufacturers like Fiskars, Cuda, Black and Decker, Eclipse, Lacoste, Remmington, Sesame Street, and Isaac Mizrahi to name a few.

For a manufacturer, the appeal was clear:  A world class hosting platform that uses the exact same product data they have to create to be successful on Amazon.  Amazon leads B2B and B2C when it comes to product details online, an area that all manufacturers have struggled with since the internet evolution started.  They have to create high quality data to get on Amazon, why not leverage it for their own site.

A recent UK study found over 67% of buyers visit branded pages to find out information about a product BEFORE

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Amazon Re-positions for B2B

3294931437?profile=RESIZE_320x320Amazon wants more B2B and used their holiday boost to try and jumpstart the program.  Many Amazon visitors (mostly businesses users) started seeing new ads for Amazon for Business service.  This is a re-labled version of their existing Amazon Supply ( service that has been around for a few years.  The Company has seen some of its fast growth in traditionally B2B categories - industrial supplies, office equipment, basic medical supplies, etc.  The issue for Amazon has always been their inability to support what a business wants - purchase orders, multiple users, and a phone number to call.

Enter Amazon Supply.  Launched back in 2012 it was positioned as a 'Grainger killer' and would woe the industrial world. The separate site even has a phone number for users to call.  Flash forward two years later and the site still says "BETA" and it's monthly traffic barely cracks 100,000 visits (source data)  So is the push to B2B and industrial a failure?  Hardly. 

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2013 was a big year for ecommerce as mobile ads got monetized and social commerce took a big hit - both at the hands of the same company (hint: Facebook).

What's on tap for next year? And what should you be doing with your online channel initiatives so that you can hit the ground running on 1/1/14?

Join us for our popular ‘look ahead’ at what will be trending in online sales and distribution next year. We'll talk about such hot topics as:


  • Will tablet growth slow?
  • Will Amazon stumble? 
  • Is B2B ready for a big leap in activity? 
  • Is social commerce finally ready for prime time?
  • Will Google launch direct ecommerce?
  • How many more retailers and traditional sales organizations will fail next year?


Yeoman’s unique ‘no hype’ approach relies on researched trends and facts to help you plan your year. 

October 24th at 10AM EST


NOTE:  The webinar is free, but attendance is limited. The session is designed for original manufacturers and publishers and preference will be given to those clients first.


2014 Online Ecommerce Sales Trends


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How Does Technology Speed up Production?

3294932387?profile=RESIZE_180x180Ask yourself this:  What if your distribution center couldn’t support changes in volume, product assortment or delivery timelines? How much would you lose in opportunity costs?


As multi-channel businesses look to expand product and business lines quickly as a key competitive advantage, the speed to deploy a material handling solution becomes a critical success factor. Fast system deployment can be the difference between kicking the competition out of the water and limiting your growth.

According to a recent article in the International Business Times,  Kiva - Mobile-Robotic Fulfillment System founder, Mick Mountz, had a vision for hardware starting way back in 2002. He felt that pick-pack and shipping systems were excessively hard and labor intensive. So he decided to do something about it.

Mountz set out with a goal to "turn the warehouse into a parallel processing engine," and in nine short years, his revolutionary technology and state-of-the-art processing system was the key to Kiva's

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OK, we don't like to brag. But back in 2009 we talked about "Why There Will Never Be a Walmart of the Web" we predicted that more and more retailers will adopt the Amazon open market model. So its no surprise that Sears has followed Walmart's lead and opened up their online system to a whole range of products. Why? They need to keep up with Amazon online. Their model helped them post a 27% quarter of quarter growth in late 2009. In this economy?!?

While Sears' new program is not as open as Amazon's, manufacturers, publishers, and tech firms that sell in the consumer space need to take a hard look at how this changes their sales channel strategy. If you weren't selling through Sears before - get on it. Fees are low and the process is straightforward (Contact Yeoman if you need guidance of course). If you were already working with Sears, you should rethink how your product is delivered and what margin you're paying.

We fully expect this trend to continue as Barnes & Noble, Best Buy, an
Read more… started out primarily as an online bookseller. But they're not just selling books anymore. Amazon now has its own ePublishing division, and they made headlines recently when CIA-operative turned thriller writer Barry Eisler turned down a half million advance from what he terms "Legacy" publishing house St. Martin's Press to ePublish with Amazon.


Originally planning to self-publish electronically, Amazon wooed Eisler with a "hybrid deal" that was too sweet for the author to pass up. He would get the control over the creative and business aspects of his books that self publishing would have given him, while benefitting from the Amazon ePublishing platform and their "marketing juggernaut" to boost sales.


The books are also cheaper for consumers, and Eisler reports he has sold more of this book than any of his previous titles. And that's saying a lot for a NYT best-selling author.


For its part, Amazon can use the exclusivity of big name authors to promote its e-reader and

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