apps (2)

When an App Catches Fire

3294933070?profile=originalIf you make a better mousetrap, chances are good that folks will use it to trap mice. But sometimes what you think you're introducing to the market is actually a perfect fit for something you never dreamed of. Take FireChat. It was designed to improve texting between users with bad or non-existent cell phone reception by using your phone's blue-tooth or wi-fi to create an "improvised network among nearby devices without being 'on the grid.' The devices themselves become arrayed in a mesh, each talking to the other and passing along messages — a web, without the World Wide Web." (New York Times, "Hong Kong Protests Propel FireChat Phone-to-Phone App")

The founders called it FireChat because they envisioned folks using it at beach bonfires or at events like Burning Man, where people wanted to text and share pictures in remote areas without good reception. But what spiked downloads recently were the election protests in the heart of the major world city of Hong Kong.

In fear that cell phone

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7541751083?profile=RESIZE_400xFor months, analysts and industry insiders have been griping that no one could monetize mobile. And in particular, that social media giant, Facebook, would HAVE TO monetize mobile in order to salvage its sinking stock price. Well the Q3 earning reports are out and - guess what? Facebook monetized mobile!

The Facebook mobile app serves up ads embedded into users' newsfeeds - and so far Facebookers have been biting. Will other retail companies be able to follow suit? That remains to be seen.

But for the moment, Facebook has managed to stop the deceleration of its revenue growth, thanks to mobile ads shoring up the company’s ad business, which is already accounting for 14 percent of total ad revenues.

Are mobile ads right for your business? What about Facebook mobile ads? For a nuanced answer to that million (or billion) dollar question, give Yeoman a shout, we'd be happy to discuss it with you.

This info graphic from Statista tells the story:

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