b2b (4)

The recovering economy may make many brands think the painful digital shift they’ve been undergoing in their channels will subside as traditional retail, wholesale, outside, and catalog sales get a lift with a stronger economy. They'd be wrong. While a stronger economy will help all sales, this recovery will likely see its biggest boost in digital channels – everything from direct sales and drop ships to social commerce and Amazon domination. There's plenty for a brand to do in 2018, but here are 5 trends you should be acting on now.
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Amazon Tries for B2B Again

7540497901?profile=RESIZE_400xIf at first you don’t succeed try, try, again…

Amazon this week announced its "new" Amazon business. The service offers B2B level ecommerce to any qualified business. If that's sounds vaguely familiar it is. Amazonsupply.com was launched back in 2006 after the acquisition of smallparts.com. That was Amazon’s initial entrance into the world of B2B ecommerce.

Unfortunately, the specialty site never really gained traction as a true B2B site when compared to its primary competitors, Grainger, ULine, Global Industrial, etc.

To put these numbers in context, Amazon.com had 2.4 billion visits during this same time period. Therein lies the problem.

 

It's important to note that Amazon has been successful growing B2B sales, just not Amazonsupply.com. Industrial and Business categories have grown double digit for the last several years.  Yeoman's B2B clients have seen doubling and tripling of sales over the last 5 years.

The reality is the sales of industrial and B2B goods are being done on Amazo

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Amazon Re-positions for B2B

3294931437?profile=RESIZE_320x320Amazon wants more B2B and used their holiday boost to try and jumpstart the program.  Many Amazon visitors (mostly businesses users) started seeing new ads for Amazon for Business service.  This is a re-labled version of their existing Amazon Supply (www.amazonsupply.com) service that has been around for a few years.  The Company has seen some of its fast growth in traditionally B2B categories - industrial supplies, office equipment, basic medical supplies, etc.  The issue for Amazon has always been their inability to support what a business wants - purchase orders, multiple users, and a phone number to call.

Enter Amazon Supply.  Launched back in 2012 it was positioned as a 'Grainger killer' and would woe the industrial world. The separate site even has a phone number for users to call.  Flash forward two years later and the site still says "BETA" and it's monthly traffic barely cracks 100,000 visits (source compete.com data)  So is the push to B2B and industrial a failure?  Hardly. 

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2013 was a big year for ecommerce as mobile ads got monetized and social commerce took a big hit - both at the hands of the same company (hint: Facebook).

What's on tap for next year? And what should you be doing with your online channel initiatives so that you can hit the ground running on 1/1/14?

Join us for our popular ‘look ahead’ at what will be trending in online sales and distribution next year. We'll talk about such hot topics as:

 

  • Will tablet growth slow?
  • Will Amazon stumble? 
  • Is B2B ready for a big leap in activity? 
  • Is social commerce finally ready for prime time?
  • Will Google launch direct ecommerce?
  • How many more retailers and traditional sales organizations will fail next year?

 

Yeoman’s unique ‘no hype’ approach relies on researched trends and facts to help you plan your year. 


October 24th at 10AM EST

 

NOTE:  The webinar is free, but attendance is limited. The session is designed for original manufacturers and publishers and preference will be given to those clients first.

 

2014 Online Ecommerce Sales Trends

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