Amazon had 900 million visits Christmas 2014, 1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only has 240 million visits a month. Target? 140 million. Grainger (for you B2B manufacturers)? 7 million. And Amazon visitors are buying. Amazon holiday sales will likely be up 20-25% over Q4 last year. That’s a decade of double digit YoY holiday sales growth (in case anyone’s counting :) And its not just the US - we see this growth in UK, Europe, and Canada.
What's their secret? They key for any manufacturer or publisher to understand, is that Amazon’s success IS NOT simply due to the products Amazon buys and sells online. That’s only one part of it.
They succeed because Amazon.com is really a system that pits 4 competing divisions against each other to drive overall sales - Amazon Supply, Amazon Merchant, Amazon Marketing