black friday (3)

Hard to believe it's almost Thanksgiving.  If you're like most manufacturers, there's a belief that your holiday die is cast; reseller orders are in, final pricing negotiated, market plans set, and budgets spent.  It's all up to the channel now right?  Wrong
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3294932472?profile=RESIZE_320x320Black Friday and Cyber Monday are right around the corner, so it’s time for manufacturers to do a prep-double check.  Most manufacturers are thinking "my job is done, it's all up to retail and my partners".  Think again.  Today original manufacturers can make a major impact on holiday sales - regardless of whether you sell direct or not.

It’s not too late! There are still a few key things you can do to help boost holiday sales.

1. Make sure your main website is ready for prime time

A recent study found that 65% of shoppers visit a manufacturer's direct website to research a product prior to purchase. Your website needs to present your products in a clear, salable, format—whether you take sales or not.

This starts with…

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