black friday (3)

3294932472?profile=RESIZE_320x320Black Friday and Cyber Monday are right around the corner, so it’s time for manufacturers to do a prep-double check.  Most manufacturers are thinking "my job is done, it's all up to retail and my partners".  Think again.  Today original manufacturers can make a major impact on holiday sales - regardless of whether you sell direct or not.

It’s not too late! There are still a few key things you can do to help boost holiday sales.

1. Make sure your main website is ready for prime time

A recent study found that 65% of shoppers visit a manufacturer's direct website to research a product prior to purchase. Your website needs to present your products in a clear, salable, format—whether you take sales or not.

This starts with polishing your product details. A full 70% of manufacturer sites we’ve studied have missing or inaccurate product information on the main site. This includes everything from inaccurate specs to missing images and even missing products. The time is NOW to do an audit and g

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