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Amazon Brand Registry - It's Working

In our recent blog post, Amazon Brand Registry: What You Need to Know Right Now, we covered some of the advantages of signing up for the new Amazon Brand Registry. Of course the main benefit of the brand registry is that once you prove your brand belongs to you, Amazon will help you protect it against counterfeiters and unauthorized resellers. Well, it's working.
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Do your customers and prospects actually “friend” “like” and “fan” business pages on Facebook? And if they do, how does that translate into sales?

 

Chadwick Martin Bailey recently conducted a survey to find out how consumers interact with brands on Facebook. Our top takeaways:

  • A lot of people actually spend time on Facebook: 52% of Americans spend at least one hour per week on Facebook
  • People don’t “like” brands indiscriminately: 78% of those who “like” a brand on Facebook like fewer than 10 brands. Also, 76% of people reported they have never “unliked” a brand, (and another 9% didn’t know if they had or not, so they probably hadn’t)
  • You DO need to offer a carrot: 57% of those who “like” a brand reported that they did it to get a discount or take advantage of a promotion
  • Facebook relationships make customers more loyal: 56% of “fans” are more likely to recommend a brand to a friend, and 51% say…
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