The Yeoman team is pleased to announce the 7th update to its Website Best Practice Scorecard. Now in it's seventh year, the scorecard let's manufacturer's and brands compare their websites against 121 Best Practices across multiple industries.
Manufacturers and publishers have a unique challenge with websites. Their sites have to combine sales, operations, marketing, support, and channel programs. These have to be organized and easy-to-follow for customers and partners. Plus they have to be 'consumer friendly' and keep up with the latest trends in devices and behavior.
The scorecard was created by Yeoman Technology Group based on an extensive review of the top 500 websites of manufacturers, content/course providers, and publishers. This primary research was then combined with usability studies from leading consulting and analysis firms. The result is a set of Best Practices criteria that are proven elements of successful websites and, in many cases, the expected functions of any p