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3294932487?profile=RESIZE_320x320What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have them ready and waiting the next time they hit “search.”

 

Magic? Not really. Impossible? No. Mining the data you already have access to about your customers and web visitors can give you amazing insight into their future behavior and preferences – but only if you capture it and use it.

 

Case in point: Netflix cashes in on their own crystal ball

When Netflix went looking to produce its own TV show to compete with cable, they – like any other business – wanted to be as sure as possible it would be a big hit. But unlike a lot of other businesses, Netflix captures and mines enormously detailed data on their customers. That’s how they predicted that their new series “House of Cards” would be a huge success before they even taped

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