distribution (2)

Eyeball$ Make the World (Wide Web) Go Round…

3294932682?profile=RESIZE_320x320Last week Facebook CEO, Mark Zuckerberg, launched Internet.org, a project that aims to provide Internet access to everyone on the planet. Yes, everyone.

Along with Facebook, the other founding members that are ready to invest are: MediaTek, Nokia, Opera, Qualcomm and Samsung - all of which are anxious to help bring the entire world online.

"Today we connect more than 1.15 billion people each month, but as we started thinking about connecting the next 5 billion, we realized something important: The vast majority of people in the world don't have access to the Internet," Zuckerberg said.  - See more at: http://www.ecommercetimes.com/story/Facebook-Aims-to-Friend-the-World---With-Benefits-78773.html#sthash.ln04Bfze.dpuf

Now, why would Mark Zuckerberg and all of these companies want to support such an initiative? One theory to consider: they are seeking more eyeballs. "They're not necessarily doing this out of the goodness of their hearts," Jim McGregor, principal analyst at Tirias Research,

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A recent article in USA TODAY looked at the effort small businesses go through to increase their sales. Each time artisans and small manufacturers find a new place to sell their wares, they have the potential to raise both brand awareness and sales. It's an ongoing process with some proven steps, including creating an online store and using social media to get the product's name out, says Shop.org's interim executive director Joan Broughton.

While hitting the pavement with samples and asking local shopkeepers to sell your wares may not be scalable or even practical for larger businesses, some of the other techniques these enterprising business owners used certainly are.

No matter what your annual revenue, taking small steps to increase distribution eventually adds up to noticeably increased cash flow and enhanced brand recognition. But it can take a lot of trial and error to find the most lucrative outlets. Even the nation’s largest businesses can take a note on that one.

Tips business

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