So the other day I was alerted by a Facebook friend to one of the latest YouTube sensations - a video for a new product called Ultra Ever Dry. You can see the video here: http://www.youtube.com/watch?v=IPM8OR6W6WE
My first thought was - "Wow! I could put that on my dinner plates and never have to do dishes again!"
My second thought was - "Hey, I bet they were caught by surprise with a viral mega hit on their hands - I wonder how they're doing with their online sales?"
Turns out, not so well.
A quick Google search for Ultra Ever Dry turned up the usual suspects: wildly divergent pricing, a sold out Amazon page, and (worst of all) a single user rating of 1 star. If I were the average consumer, I would probably assume the whole thing was an over-hyped fake and go on with my life.
It's clear in this case that Ultra Ever Dry hoped for the best (putting out a really cool YouTube video showcasing their product), but didn't actually prepare for the best (nearly 5 MILLION views as of this writing.