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Email is dead... long live email!  Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services.  Part of that means applying our best practices to email newsletters and then tirelessly testing and tweaking our approach to maximize open rates and click-thrus.

That’s why I was tickled pink to find this infographic from Kissmetrics showing that industry research supports our key best practices for email marketing.  Some of the highlights include:

Format your emails for mobile. Not convinced you need to? Over 40% of consumers now open their emails on a device other than their desktop PC—a number that’s been skyrocketing in the last few years.

And if they can’t read it easily on their smart phone or tablet, 89% of them will just delete it, and 27% will unsubscribe from your list. With 39% of marketers saying they do not have a mobile marketing strategy, making a few tweaks to your email marketing plans could yield big compe

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Drive More Traffic to Your Main Site

7516708256?profile=RESIZE_400xDespite the appearance of a silver lining in the financial cloud, budgets are still tight and most companies still need to do more with less when it comes to getting the word out about their products. In our experience, one of the most overlooked sales assets at many companies is the email list.

Yeoman has found that in a surprising number of companies, this list is collected and compiled and then left in a dusty hard drive somewhere. No one seems to own it - and worse – no one seems to know what to do with it.

The bottom line is that this is a dirt cheap (we’re talking pennies per contact) way to drive tons of qualified traffic to your main website. So, what should you be doing with your list?

Newsletters – Keep these focused on your products. Make it brief and to the point with links to deeper information on your website. Avoid fancy graphics and pictures that slow downloads and shrink open rates.

Email blasts – Save these brief missives for a new product release, a breaking ind

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