enewsletter (2)

Email is dead... long live email!  Here at Yeoman we handle quite a bit of email web operations for our clients as part of our Outsourced Web Operations services.  Part of that means applying our best practices to email newsletters and then tirelessly testing and tweaking our approach to maximize open rates and click-thrus.

That’s why I was tickled pink to find this infographic from Kissmetrics showing that industry research supports our key best practices for email marketing.  Some of the highlights include:

Format your emails for mobile. Not convinced you need to? Over 40% of consumers now open their emails on a device other than…

Read more…

Drive More Traffic to Your Main Site

Despite the appearance of a silver lining in the financial cloud, budgets are still tight and most companies still need to do more with less when it comes to getting the word out about their products. In our experience, one of the most overlooked sales assets at many companies is the email list.

Yeoman has found that in a surprising number of companies, this list is collected and compiled and then left in a dusty hard drive somewhere. No one seems to own it - and worse – no one seems to know what to do with it.

The bottom line is that this is a dirt cheap (we’re talking pennies per contact) way to drive tons of qualified traffic to your main website. So, what should you be doing with your list?

Newsletters – Keep these focused on your products. Make it brief and to the point with links to deeper information on your website. Avoid fancy graphics and pictures that slow downloads and shrink open rates.

Email blasts – Save these brief…

Read more…

Get in Touch

Phone: 800-667-6098
Fax: 603-546-7274
Email Us

Trending