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A recent Yeoman study of over 1,500 items sold on Amazon from a leading US manufacturer found a whopping 70% contained errors or did not follow Amazon’s best practice recommendations for providing product details. This study further showed the same level of inaccuracy on Google and Bing product searches. This is a maddening problem that plagues manufacturers in every industry. Once a product is “out there,” resellers, partners, distributors and reviewers end up shaping and revising the product details that your customers are going to use to make their purchase decision.

Products sold by Amazon definitely had better data quality, but less than 4% could be considered 'optimized' with the proven best practices for any item:

  • Descriptive title at least 50…
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What if, as a manufacturer, publisher or IT company, you could predict the future? You’d probably start off by predicting how much inventory you need to carry, followed closely by predicting the next products your customers are going to want to buy, so you can have them ready and waiting the next time they hit “search.”

 

Magic? Not really. Impossible? No. Mining the data you already have access to about your customers and web visitors can give you amazing insight into their future behavior and preferences – but only if you capture it and use it.

 

Case in point: Netflix cashes in on their…

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Google has confirmed it - a Buy Button is “imminent.”  The button is expected to be rolled out on mobile devices, and will enable people who click on product ads in search results to buy those products without navigating to a third-party site.  The button, following similar moves by Facebook and Twitter, are a significant departure for the search giant, which has built its business based on ads that link to other websites.

"The rationale is to reduce friction for customers'" said Omid Kordestani, Google’s Chief Business Officer, "making it simpler to complete online purchases."  Trust us, there's another reason - Google is facing significant competition from Amazon and others when it comes to people searching for products and has been steadily moving to be more…

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Google recently announced that their Google Shopping feeds will no longer offer up product details in search results for free. The original program, started about 5 years ago, let manufacturers, retailers, and distributors load specific product information into Google's search system. Product detail results would show up within the main search itself or within the specialty shopping tab http://www.google.com/shopping.

The original system (called Froogle) started off gathering information by crawling existing ecommerce sites, but Google eventually decided that allowing vendors to upload their own data would make it easier for everyone. Microsoft soon followed with their own version for MSN/Bing.

Neither service charged for product listings, allowing them to crush pay-per-click price comparison sites like shopzilla, pricegrabber, nextag, bizrate, etc. But now Google has decided to switch to the very same…

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