Amazon Merchants were just notified that as of June 27th Amazon will be hiding (from both search and browse) any SKUs that do not have a main image loaded. Having at least one image for an item you are trying to sell online may seem like common sense, but this new decree from Amazon actually represents a major step forward for online data quality - and should serve as a wake-up call to manufacturers.
While it may seem absurd to think someone would purchase an item without an image, Yeoman's analysis proves it does happen. We have done data quality analysis over a 2 year period with clients using BOTH Amazon and proprietary ecommerce platforms. Items without main images were always in the lowest class of performance, but approximately 2-5% of the SKUs had some revenue.
The percent of 'imageless' purchases are especially high in industrial and educational categories that have strong offline sales groups or catalog sales. In many cases, buyers look up these items by specific product SK