Most people realize that once you step outside your home, you are being recorded on some camera, somewhere. But that's just the beginning of the story. Emerging technology is helping to turn cameras into intelligent sensors, ones that not only record you, but may know more about you than you know about yourself.
The vanguard of this technology set has already hit the market, starting with Cara, a facial detection software program that turns any web cam into a face detection system. IMRSV, the NYC-based company that just launched the program, says Cara uses algorithms to scan dozens of faces up to 25 feet away, and determine gender and age with up to 93 percent accuracy.
One of Cara’s first customers is Reebok. It has set up Cara on its shoe wall in the 5th Avenue store in New York City, gauging who’s sticking around and what's grabbing their attention. Data -