multichannel (2)

3294931451?profile=RESIZE_320x320Amazon had 900 million visits Christmas 2014,  1.3 Christmas 2015, and have regularly cracked the 1 billion visitor mark every month this year (as of May 2016). Let that number sink in. That’s 3x the population of the United States. The giant of retail, Wal-Mart only has 240 million visits a month. Target? 140 million. Grainger (for you B2B manufacturers)? 7 million. And Amazon visitors are buying. Amazon holiday sales will likely be up 20-25% over Q4 last year. That’s a decade of double digit YoY holiday sales growth (in case anyone’s counting :)  And its not just the US - we see this growth in UK, Europe, and Canada.

What's their secret?  They key for any manufacturer or publisher to understand, is that Amazon’s success IS NOT simply due to the products Amazon buys and sells online. That’s only one part of it.

They succeed because is really a system that pits 4 competing divisions against each other to drive overall sales - Amazon Supply, Amazon Merchant, Amazon Marketing

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We've just finished up our web strategy research in junction with our partners at InformationWeek.

The report, based on Yeoman's President Mike Healey's research survey of 326 business technology professionals, shows that 44% of respondents run more than five distinct sites, and only 39% of those with consumer sites provide integrated cross-site search and navigation.

The big surprise, almost everyone (89%) lack a collaborative interdepartmental online approach. This report highlights the amazing amount of disconnect that exists between the business and their approach to the Internet. Some key stats to chew on:

  • 44% of respondents rate their customer-facing Web setups average to poor.
  • Nearly 45% say they operate more than five distinct sites; 14% run more than 50 sites.
  • Only 39% offer consistent navigation and search across their customer-facing Web sites.
  • Just 56% provide customers with single sign-on access to their various sites.
  • Only 11% report a truly collaborative approach to the
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