Google has confirmed it - a Buy Button is “imminent.” The button is expected to be rolled out on mobile devices, and will enable people who click on product ads in search results to buy those products without navigating to a third-party site. The button, following similar moves by Facebook and Twitter, are a significant departure for the search giant, which has built its business based on ads that link to other websites.
"The rationale is to reduce friction for customers'" said Omid Kordestani, Google’s Chief Business Officer, "making it simpler to complete online purchases." Trust us, there's another reason - Google is facing significant competition from Amazon and others when it comes to people searching for products and has been steadily moving to be more "direct." Recent examples include: