online (8)

7516556500?profile=RESIZE_400xThanksgiving comes extra late this year (on the 28th) which means there are only 25 shopping days between Black Friday and Christmas Eve. That’s almost an entire week less than last year, when retailers had a luxurious 30 days to woo shoppers. Now, harried holiday shoppers will have to accomplish all their gift buying in 4 weekends instead of 5.  Last time we had it this short?  2014

That time crunch will put extra pressure on manufacturers and publishers to get products into the pipeline early, and may prompt retailers to start running their holiday ads even earlier than usual. According to an Experian Marketing Services survey of marketing executives’ cross-channel marketing plans, 49% of retailers will launch their holiday campaigns before Halloween.

And this won’t just affect B2C sales. Fourth quarter is usually strong for B2B sales too, and now B2B purchasers will be rushed trying to get their orders in before year-end as well.

What does that mean for your Q4 planning? We predict

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7516903099?profile=RESIZE_400xNow that “the internet” has widely become considered a mature and stable sales channel, a small percentage of the more daring manufacturers and publishers are actually considering cashing out on catalogs and going “all in” online. The theory is, that customers only want to shop online and catalogs are costly and time-consuming paper weights that just end up in the old circular file.


As an online strategist, you might think that Yeoman would be encouraging this line of thinking. But you’d be wrong. We firmly believe that offline and online efforts need to complement each other. The question should not be "offline vs. online," but "are you where the customer wants to buy from you?"


These days, customers think of a “store” as both online and offline and will continue to migrate to the players that make it easy for them to buy – when and how they want to.  


Take one of our clients in the education space. They had such great results from our online demand gen programs that they decide

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2013 was a big year for ecommerce as mobile ads got monetized and social commerce took a big hit - both at the hands of the same company (hint: Facebook).

What's on tap for next year? And what should you be doing with your online channel initiatives so that you can hit the ground running on 1/1/14?

Join us for our popular ‘look ahead’ at what will be trending in online sales and distribution next year. We'll talk about such hot topics as:


  • Will tablet growth slow?
  • Will Amazon stumble? 
  • Is B2B ready for a big leap in activity? 
  • Is social commerce finally ready for prime time?
  • Will Google launch direct ecommerce?
  • How many more retailers and traditional sales organizations will fail next year?


Yeoman’s unique ‘no hype’ approach relies on researched trends and facts to help you plan your year. 

October 24th at 10AM EST


NOTE:  The webinar is free, but attendance is limited. The session is designed for original manufacturers and publishers and preference will be given to those clients first.


2014 Online Ecommerce Sales Trends


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7541234652?profile=RESIZE_400xEarlier this week, Facebook announced that it would be scrapping its ecommerce program less than a year after it was started. “Facebook Gifts,” launched last September, was a program designed  to entice Facebook users to buy gifts for their friends.  At first glance, ending the program so quickly looks like an epic fail.

However, there is a possibility that it was a savvy move.

According to Facebook, their  sales data showed that 80% of purchases were for gift cards. That means they looked at their data, saw what their customers wanted to buy from them, and started focusing on that. At the same time, they unburdened themselves of the logistics of becoming either a gigantic affiliate network or ecommerce fulfillment center – neither of which is core to their mission. That makes backing off of ecommerce look like a smart move.

But what does this say about the larger relationship between ecommerce and social media?

When social media exploded onto the scene, many claimed “social commerce”

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3294932731?profile=RESIZE_320x320Facial detection software promises to shape the future of the marketing industry, but just what is all that data being used for?

Most people realize that once you step outside your home, you are being recorded on some camera, somewhere. But that's just the beginning of the story. Emerging technology is helping to turn cameras into intelligent sensors, ones that not only record you, but may know more about you than you know about yourself.


The vanguard of this technology set has already hit the market, starting with Cara, a facial detection software program that turns any web cam into a face detection system. IMRSV, the NYC-based company that just launched the program, says Cara uses algorithms to scan dozens of faces up to 25 feet away, and determine gender and age with up to 93 percent accuracy.


One of Cara’s first customers is Reebok. It has set up Cara on its shoe wall in the 5th Avenue store in New York City, gauging who’s sticking around and what's grabbing their attention. Data -

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The World is Your...Computer?

3294932354?profile=originalIt's coming. The day of working anywhere. Without a computer, tablet or even a mobile device. New technologies are popping up all the time, and one of the more interesting new ones is a projector that can turn any surface...a table, a wall, a couch, you name it...into a touchscreen.

WorldKit is developing a projector that works with a depth sensor to "use your whole world as a sort of gigantic tablet." This technology senses where your hands are on the projected surface so you can use it as you would any touchscreen, even creating your own controls, such as volume dials, sliders, and buttons. 

The technology is still in the development phase, but the thinking behind it and the possibilities for its use are incredible. Imagine creating your own customized "tablet" to do presentations with, to collaborate on, or to work at home using the surfaces around you. How cool is that?

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Once their product is ready, how is WorldKit going to get the word out online? That's Yeoman's work! G

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How Does Technology Speed up Production?

3294932387?profile=RESIZE_180x180Ask yourself this:  What if your distribution center couldn’t support changes in volume, product assortment or delivery timelines? How much would you lose in opportunity costs?


As multi-channel businesses look to expand product and business lines quickly as a key competitive advantage, the speed to deploy a material handling solution becomes a critical success factor. Fast system deployment can be the difference between kicking the competition out of the water and limiting your growth.

According to a recent article in the International Business Times,  Kiva - Mobile-Robotic Fulfillment System founder, Mick Mountz, had a vision for hardware starting way back in 2002. He felt that pick-pack and shipping systems were excessively hard and labor intensive. So he decided to do something about it.

Mountz set out with a goal to "turn the warehouse into a parallel processing engine," and in nine short years, his revolutionary technology and state-of-the-art processing system was the key to Kiva's

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7540331301?profile=RESIZE_400xAmazon Merchants were just notified that as of June 27th Amazon will be hiding (from both search and browse) any SKUs that do not have a main image loaded.  Having at least one image for an item you are trying to sell online may seem like common sense, but this new decree from Amazon actually represents a major step forward for online data quality - and should serve as a wake-up call to manufacturers.

While it may seem absurd to think someone would purchase an item without an image, Yeoman's analysis proves it does happen. We have done data quality analysis over a 2 year period with clients using BOTH Amazon and proprietary ecommerce platforms.  Items without main images were always in the lowest class of performance, but approximately 2-5% of the SKUs had some revenue.

The percent of 'imageless' purchases are especially high in industrial and educational categories that have strong offline sales groups or catalog sales.  In many cases, buyers look up these items by specific product SK

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