prime day (2)

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Frustration among brands continues to grow as Amazon remains oddly silent and cryptic even to its biggest partners regarding Prime Day. The latest hints come from multiple sources including the Verge, CNBC, and even Amazon themselves.

The original October 5th placeholder is less than 12 days away so it's unlikely they'll try and hit that date. It's important to not that as of today, Amazon has not confirmed October 13th


The most recent evidence that it will be between October 12-15th:

- Amazon has restricted time off at the warehouses beginning the 13th (source CNBC and CNET)
- Lightning deals are blocked off after the 11th. Normally you can select multiple weeks out
- Internal Amazon sources have hinted to Yeoman that it will likely be this week (to avoid hitting Halloween)


So why all the secrecy? It's quite simple, they're not ready yet. Amazon's volume has exploded since the pandemic and has been working non-stop to try and get their warehouse and shipping capacity und
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