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Best Practices Tip: Getting Search Right

Visitors simply expect great search everywhere online. Think about it this way: approximately 35-45% of your web traffic comes from organic search on an engine like Google or Bing. Naturally those users will want to leverage search on your site. If search is clunky, inaccurate, and/or incomplete, users will get frustrated and go back to Google—and possibly your competition.
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What are you searching for?

7516613274?profile=RESIZE_400xI use Search so automatically and so frequently that I almost don’t need a good filing system.  As a Project Manager, that’s a scary thing to say, but it’s true.  I use Search locally in Outlook, for all of my documents and spreadsheets, and then of course web-wide. 

Is it important for your site to have effective Search functionality?  Google’s Zeitgeist project caught my attention as we rounded out 2012—1.2 trillion searches in 146 languages.  We all use Search every day, on our local machines and on the web.  We expect Search to be available on every site we visit and we expect to find what we’re looking for when we use it.  Having an easily-accessed Search bar on all of your webpages will not only help your customers find what they’re looking for, but you’ll also be able to see what your customers are asking for on your site.  What Search tool are you using?

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