If at first you don’t succeed try, try, again…
Amazon this week announced its "new" Amazon business. The service offers B2B level ecommerce to any qualified business. If that's sounds vaguely familiar it is. Amazonsupply.com was launched back in 2006 after the acquisition of smallparts.com. That was Amazon’s initial entrance into the world of B2B ecommerce.
Unfortunately, the specialty site never really gained traction as a true B2B site when compared to its primary competitors, Grainger, ULine, Global Industrial, etc.
To put these numbers in context, Amazon.com had 2.4 billion visits during this same time period. Therein lies the problem.
It's important to note that Amazon has been successful growing B2B sales, just not Amazonsupply.com. Industrial and Business categories have grown double digit for the last several years. Yeoman's B2B clients have seen doubling and tripling of sales over the last 5 years.
The reality is the sales of industrial and B2B goods are being done on Amazon.com n