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Your ‘About Us’ page is often one of the top 5 organic landing pages across all industries. And users who read the ‘About Us’ page are 5-6X more likely to engage in a sale, contact request, or dealer app. Take this great opportunity to expand your story beyond the short blurb of a product detail page or a partner’s site and engage customers on a more personal level.
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Best Practices Tip: Getting Search Right

Visitors simply expect great search everywhere online. Think about it this way: approximately 35-45% of your web traffic comes from organic search on an engine like Google or Bing. Naturally those users will want to leverage search on your site. If search is clunky, inaccurate, and/or incomplete, users will get frustrated and go back to Google—and possibly your competition.
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The product details page is the most critical component of a website, but is often over looked because of a focus on home pages, blogs, etc. This is the primary action point for almost every desired goal for a brand (buy direct, find a reseller, become a reseller, get a quote) and needs to combine all core content for the user. Product details pages can be broken into two core areas.
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Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous for our website best practices review. In this blog series, we’re going to reveal our carefully honed criteria, so you can make sure your website is engaging and converting customers with the best of them.
Read more…
Brands have a unique challenge with websites. They have to combine sales, operations, marketing, customer service and channel programs into one site. These have to be organized and easy-to-follow for customers as well as partners. Here at Yeoman, we’re rather famous for our website best practices review. In this blog series, we’re going to reveal our carefully honed criteria, so you can make sure your website is engaging and converting customers with the best of them.
Read more…

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