Stephen R. Montrose's Blog (12)

Google Demotions

Web sites often use SEO (search engine optimization) techniques to improve their search results on Google.  Some use paid links on other sites, add fake comments with links to blogs, or insert multiple identical links in content to make their pages look more detailed.  It often works, unless Google notices, then it can demote a website’s visibility.

In January, Google penalized Expedia for posting “unnatural” links on travel blogs and other websites, to lead users to …


Added by Stephen R. Montrose on February 21, 2014 at 10:30am — No Comments

Report Shows 67% of Online Shopping Carts are Abandoned - How to Get Shoppers Back

According to a recent report put together by the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned. That means that 67% of web shoppers looked around your site, picked out one or more things they liked enough to save into a cart, and then just...didn't buy…


Added by Stephen R. Montrose on October 24, 2013 at 8:30am — No Comments

What’s in a Name?

What’s in a Name? In online merchandising just about everything.

Data quality online is one of the biggest problems manufacturers face. How good your product “looks” online (including not just clean photos, but also well-written product descriptions and titles) impacts everything from SEO rankings to customer…


Added by Stephen R. Montrose on September 15, 2013 at 9:30pm — No Comments

ModCloth Masters Customer Data to Boost Engagement and Sales

Most online retailers collect a vast amount of information from their customers, but very few of them seem to know what to do with it beyond sending…


Added by Stephen R. Montrose on August 16, 2013 at 10:00am — No Comments

Facebook Launches New Tools for Small Businesses

If you're a small business with a Facebook presence, it pays to keep abreast of what Facebook is up to in the ad department. The social media behemoth  regularly updates its product offering for small businesses. Some recent additions include:

• Graph Search: lets you query Facebook members' opinions on…


Added by Stephen R. Montrose on June 14, 2013 at 9:30am — No Comments

Dynamic Pricing

Merchants are abandoning MSRPs, instead setting a floor and using automated pricing programs to determine the price of goods.  The most aggressive sellers are adjusting prices every 10 – 15 minutes.  It used to be about where to buy to get the best price, now it’s about when to buy.

The pricing programs or bots use algorithms that monitor inventory levels, competitors’ prices, customer response, advertising promotions, etc.  Airlines began using dynamic pricing in the ‘80s, now more…


Added by Stephen R. Montrose on April 15, 2013 at 7:01pm — No Comments

New Online Review Site

Fresh is an online review site that connects start-up manufacturers with potential buyers.  Fresh's reviews are pre-launch, so a manufacturer can implement any product or marketing plan suggestions or improvements, and launch a product with a better chance of success.  Consumers interested in new products sign up for a chance to review new products listed.


Added by Stephen R. Montrose on February 20, 2013 at 12:07pm — No Comments

A/B Testing and Multivariate Testing- Website Optimization

Using A/B testing (a method of website optimization in which the conversion rates of two versions of a page, version A and version B, are compared to one another using live traffic) or multivariate testing (similar to A/B testing, but a larger number of variables and versions are compared, and more information about…


Added by Stephen R. Montrose on October 30, 2012 at 11:30pm — No Comments

Zynga "virtual" vs. John Deere "real"

Zynga, the San Francisco, CA start-up of games FarmVille and CityVille, played on Facebook’s website filed for an IPO (Initial Public Offering) in a deal that values the company at $20 billion.  Zynga, reported net income of $91 million on revenue of $597 million in 2010.  Its revenue comes from the sale of “virtual” goods such as tractors in FarmVille and “energy” in CityVille.

John Deere & Co. manufactures and distributes “real”…


Added by Stephen R. Montrose on August 2, 2012 at 8:00pm — 1 Comment

Incentives to Click "Like"

The Federal Trade Commission (FTC) is reviewing the practice of paying incentives to consumers to "like" companies on Facebook.  For example, per USA Today, Target was offering a free "beauty bag" with makeup samples in return for a "like".  Amazon was offering instant video credits to people who sent out a pre-written tweet for them.  Mattress Discounters entered consumers into a drawing for a $100 gift card if they clicked their Facebook "like" button.  The issue is whether the number of…


Added by Stephen R. Montrose on June 6, 2012 at 8:12pm — 1 Comment

Why would a manufacturer sell on Amazon

Selling on Amazon is a program that enables manufacturers to sell their products and inventory on  How does it work?
- A manufacturer uploads their product inventory to Amazon.
- Amazon helps customers purchase your product.
- You receive order notifications via email and ship your orders or let Amazon fulfill for you.
- Amazon deposits $ into your bank account.
The benefits…

Added by Stephen R. Montrose on March 20, 2012 at 4:50pm — No Comments

LinkedIn IPO

LinkedIn’s Initial Public Offering (IPO) share price more than doubled to $94.25 from $45 on its first day of trading, a 109% increase.  With Revenue of $243 million and Net Income of only $15 million, it is valued at $8.9 billion.  LinkedIn’s Price to Earnings (PE) ratio is 578 vs. the S&P 500 PE ratio of 15.  Investors are buying on emotion!

It is the biggest U.S. Internet IPO since Google went public in 2004, setting the stage for other internet companies such as Facebook,…


Added by Stephen R. Montrose on May 21, 2011 at 11:52am — 1 Comment

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