Shoppers often will learn about a product, retailer, or offer from a mobile ad, then visit the bricks and mortar store to complete the purchase. 

But tracking the store visit back to the ad has been a challenge for advertisers.  Placed (www.placed.com) provides a platform that measures the impact of mobile advertising campaigns in driving traffic to your stores. 

Chief Product Officer Tim Barnes said “the ability to quantify consumers' offline behavior with digital touch points will systematically transform the way media is measured.”

How do you measure the effectiveness of mobile ads to drive in-store sales?