Something Old is New Again

Polaroid, the once giant in the camera industry, has reinvented the camera that made the company famous. The new Socialmatic camera looks like a social app icon and is designed so you can take digital photos and instantly share them on your Instagram, Facebook or other social media accounts.

You can also instantly print 2"x3" pictures directly from the camera. Not quite as fun as watching the old Polaroids "develop" before your eyes, but still pretty cool.

The Socialmatic uses ZINK (Zero Ink) paper and printing technology. This paper has special color-forming molecules embedded in it that are then activated by heat to create the color. Since there's no ink or toner involved, the printed pictures are smudge-proof and waterproof.

The Socialmatic is scheduled to be released this fall. It's a fun new take on an old concept. Will it catch on?

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