A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate. This is especially important since research shows that only 35-45% of user start on the home landing page.
Clean, clear menus are needed for:
- Product (by type, brand, usage)
- Company info (history, support, contact)
- Shopping and purchasing (including where to buy, quote, and account info)
- Social and informational (including social links, news, events, and information)
A great example is Stonewall Kitchen's navigation menu:
How does your website’s top navigation menu stack up? As always, feel free to contact us with questions and comments.