A well-constructed top menu is a critical component for any brand. As many as 15-40% of all visitors to a site rely on the classic, menu-driven links to navigate.  This is especially important since research shows that only 35-45% of user start on the home landing page.

Clean, clear menus are needed for:

  • Product (by type, brand, usage)
  • Company info (history, support, contact)
  • Shopping and purchasing (including where to buy, quote, and account info)
  • Social and informational (including social links, news, events, and information)

A great example is Stonewall Kitchen's navigation menu:

 

How does your website’s top navigation menu stack up? As always, feel free to contact us with questions and comments.

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